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Guineenews.org Case Study: Mobile Website and App Development
Guineenews.org, a daily newspaper established in 1997, had a mobile-responsive WordPress theme site that was automatically adapting to all devices. However, it did not take monetization or content optimization into consideration. The goal for the Guineenews.org mobile website included increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, expanding readership by allowing access to new audiences, through various mobile properties, and maximizing mobile monetization through a diversified approach, optimizing multiple ad sources, through a single-point integration.
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The South African Boosts Mobile Traffic and User Engagement with Marfeel
The South African, a multi-platform media source for South Africans living around the world, was struggling with the monetization of its mobile traffic due to slow speeds and lackluster user engagement. The site was also experiencing high bounce rates as it struggled to hold users’ attention beyond the time it took to read one article. The primary goals for The South African were to improve monetization and enhance the overall user experience, while ensuring that the features and widgets already successfully generating revenue would remain on the site. The goals for the South African’s mobile website included increasing page views per visitor and time spent on site, enhancing distribution with Google AMP and Facebook Instant Articles, and improving website loading speed and user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS s.
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MobileGeeks: We want to do the thing that we love!
MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience.
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Brasil 247 Case Study
Brasil 247, one of Brazil’s leading news websites, was facing a challenge in offering a fast and smooth mobile experience to its readers due to the inconsistent availability of 4G infrastructure across the country. As an important source of information for Brazilians, the publication needed to ensure its mobile website was accessible and efficient, regardless of the user's internet connection. Additionally, Brasil 247 was also looking to improve its monetization efforts. The goals for the mobile website included boosting speed to offer the fastest experience on all connection types, offering a smooth and visually appealing mobile experience to all users, and increasing ad revenues by implementing a cutting-edge approach.
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How ESDiario increased their daily revenue by 716%
ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue.
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Autoweek's Mobile Website Optimization with Marfeel
Autoweek, a leading publication in car culture, was facing challenges in optimizing its mobile website. The primary consideration was speed, as the company aimed to reach new readers and capture a larger share of the car culture audience. However, being the only B2C magazine in its publisher’s portfolio, Autoweek’s development support for mobile was stretched thin. Its creative needs were significantly different from its B2B projects, and the magazine did not have the internal resources to dedicate to improving its website load times. The goals for Autoweek’s mobile website included growing the number of readers visiting the mobile website, reducing load times to under 3 seconds to decrease bounce rates, and improving usability to deliver a smoother reader experience.
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More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions
More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go.
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Xperia Blog's Mobile Site Transformation with Marfeel
Xperia Blog, a leading source of news and reviews for Sony's mobile devices, was facing a significant challenge with its mobile site. Despite being a blog that focuses on news around smartphones, a small portion of its traffic was coming from mobile devices. The mobile site, created by a third-party vendor, was not meeting Xperia Blog's SEO optimization expectations. The blog was urgently looking to improve its SEO, increase mobile traffic and time spent on its mobile site, increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and operating systems, and maximize mobile monetization.
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Proceso's Mobile Web Transformation with Marfeel
Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days.
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POSITIVR's Mobile Website Transformation with Marfeel
POSITIVR, a French-speaking platform that shares inspiring, moving, and fun stories, was facing a challenge with its mobile-responsive website. The website, developed in-house using WP Touch Pro, a WordPress extension, initially met the site's need for mobile exposure. However, as traffic started to grow, the site required better customization and improved performance. The goal for the positivr.fr mobile website included improving SEO, increasing mobile traffic and time spent on its mobile and tablet sites, increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, and maximizing mobile monetization.
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Albawaba's Mobile Transformation with Marfeel
Albawaba, a leading pan-Arab news and information portal, was facing challenges with its mobile site and app, both of which were created by a third-party vendor. The existing solutions were not meeting the company's user experience or monetization expectations. The majority of Albawaba's mobile traffic comes from the GCC countries, and the company was looking to reach new audiences, maximize mobile monetization, and increase user engagement. The company wanted to implement a dynamic, multi-screen strategy that would address all mobile devices and operating systems.
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El Bocon Magazine's Mobile Website Optimization with Marfeel
El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization.
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How JustPremium scaled their Rich Media marketplace using OpenX PMP
JustPremium, a global marketplace for Rich Media advertising, was experiencing growth and needed a trusted tech partner to help them scale in the US market and overseas. They required a partner that could adapt to their specific needs due to the unique nature of their formats and products. A customized technical setup was necessary for the easy buying of unique ad units and for improving ad auction speed.
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How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance
M&C Saatchi Mobile, a mobile-first media agency, was working with a major consumer tech advertiser who had previously run desktop-heavy campaigns but hadn't seen comparable mobile results. The agency wanted to test the value of programmatic mobile web in a holistic, direct response conversion flow. They also wanted to test only high-quality, premium mobile inventory. The campaign was run exclusively through the OpenX Exchange for a month. The goal was to answer two questions: What role, if any, does mobile web play as a touchpoint in the conversion funnel? How does implementing mobile web impact overall campaign performance?
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How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP
Venatus Media, Europe’s leading entertainment sales house, was in search of a trusted header bidder solution that could lead to significant revenue growth. The company, which boasts a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million, needed a strategic partner to optimize yield. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.
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VICE Uses OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend
VICE, a global youth media company and content creation studio, was looking for ways to provide advertisers with various touchpoints to consumers across programmatic, while maintaining control and brand safety. In the open auction, certain controls are limited and as a result, many advertising categories with moderate level of sensitivity are blocked due to brand-safety concerns. Pharmaceuticals is one of those categories, however, VICE had an opportunity to run a premium video campaign with a top pharmaceutical company that they felt aligned with their brand.
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How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile App
Liftoff is a full-service mobile marketing platform that focuses on user acquisition and retargeting across all app store categories. The company's primary focus is optimizing their campaigns for cost per acquisition (CPA) by targeting users who will engage with the app post-install. Liftoff helps their advertisers tackle two main challenges: building an engaged user base and getting the most effective ad creative for their campaigns. They leverage their database of over 2 billion user devices to predict user engagement and drive post-install performance. Liftoff places tremendous value on bidding intelligently and relies on quality signals from supply partners to make informed bidding decisions.
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Taking Control: Maximizing Revenue with the Power of Prebid.JS
KG Media, the largest digital network in Indonesia, was facing a decline in the performance of their proprietary container solution used for managing and optimizing their programmatic revenue. As header bidding grew in popularity, KG Media adopted this solution, but over time, the performance of the wrapper decreased. The company was open to making a change and needed to find an alternative method for monetizing their site. They gathered comprehensive technical feedback from many of their header bidding partners and confirmed their shareholders were comfortable with the change.
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How Amobee and OpenX curate premium inventory for buyers
Amobee, a demand-side platform, provides technology that allows advertisers to centralize, act on, and understand their data in an omnichannel environment. The platform provides real-time, event-level user data to help buyers make informed buying decisions. However, one of the challenges faced by Amobee was the need to surface premium inventory for their buyers. This was achieved by utilizing Private Marketplaces (PMPs). The OpenX team worked closely with Amobee to identify segments of supply that align with their clients' specific success metrics, such as viewability. Another challenge was scaling PMPs, which was addressed by packaging multiple publishers' supply into one Deal ID per deal, thereby streamlining inventory for more efficient bidding.
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How Kiplinger Increased Spend 3X Through Private Marketplace Deals
Kiplinger, a leader in personal finance news and business forecasting, was looking to expand their monetization strategy. They were attracting 4.5 million unique visits and 30 million page views per month, but they hadn't scaled their Private Marketplaces (PMP) business and wanted a partner who would bring in unique demand. After surveying 100 top websites and their header bidding partners, Kiplinger decided to sign on with OpenX’s header bidding solution.
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Header Bidding: Access to High-Value Users
Header bidding is a popular integration on a publisher's page that exposes each impression to programmatic demand before the publisher's ad server is called. It is often considered a supply-side tool, helping publishers create more competition and understand the true value of their inventory. However, the benefits of header bidding for buyers are less discussed. It offers a superior technical integration between the publisher and the exchange to access valuable inventory. It can also give buyers the ability to reach users that they were unable to adequately reach from publishers on standard exchange tags. MediaMath and OpenX teamed up to put header bidding to the test for the buy side.
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How CarGurus Scaled Their Private Marketplace Deals for a 160% Revenue Increase
CarGurus, a leader in providing online consumers with information to make smart car shopping decisions, was facing a challenge in finding the right balance for their traditional IO business and programmatic business. They were looking for ways to maintain ad quality while increasing competition from buyers at scale. Over the past 18 months, CarGurus had experienced massive impression growth but struggled to optimize to the best yield and fill rates without a platform solution. They also had concerns about viewability and latency in ad load.
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A Progressive Approach to Monetization
Purch, a digital brand and service portfolio company, connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. However, they needed a partner to take them to the next level in yield optimization.
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How Intermarkets Improved User Experience and Lifted Revenue by 20%
Intermarkets, a collection of quality digital publishers including The Drudge Report and The Political Insider, was looking for ways to increase revenue without compromising the user experience. They wanted to explore new opportunities for their brands and were particularly interested in improving ad quality and page load times. However, they were facing challenges with their existing ad server, which was causing ad delivery and latency issues. Switching ad servers was a daunting task, often compared to switching out the plumbing in a house. Intermarkets needed a solution that would not only increase revenue but also ensure a high-quality user experience for their 30M+ monthly unique users.
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Maximising Revenue Using OpenX Technology
Condé Nast recognised the shift in digital ad spend towards programmatic trading and needed to make its inventory available programmatically across its online publications. The challenge was to implement programmatic trading and simplify the inventory sales process without eroding its core direct sales proposition. The aim was to sell inventory at the best possible price, rather than to sell every impression. Another challenge was to ensure brand safety and ad quality. Condé Nast is very selective about the advertisers it works with and advertising must be effective from both an editorial and a commercial perspective. The company needed to implement safeguards when trading programmatically to ensure that the advertising enhances the reader’s experience rather than interrupting it.
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Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps
Under Armour Connected Fitness (UACF) has a suite of health and fitness apps available for iOS and Android, including UA Record, MapMyRun, Endomondo and MyFitnessPal. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. With a community of 160 million registered users, UACF was looking for a way to maximize their revenue from these apps. They began working with OpenX in November 2015 in support of their MyFitnessPal Android app. OpenX was promoted to the top tier of MyFitnessPal’s demand stack in January 2016 due to its strong performance.
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Using Postman Pro from the beginning at AMC Theatres
AMC Theatres, a leading customer experience provider in the entertainment industry, was facing challenges in managing and maintaining hundreds of endpoints across many APIs and environments. The team was using a combination of unconnected tools and manual processes to cover the same functionality. This approach was inefficient and time-consuming. Onboarding new developers and partners was also a complex process due to the lack of a standardized format for their API. The team needed a solution that could streamline their API development process, improve collaboration among teams, and make the onboarding process easier.
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Postman brings order to chaos at BetterCloud
BetterCloud, a SaaS application management and security platform, was struggling with organizing API documentation and endpoints. The team had to search through various documents and spreadsheets to find information about APIs. Managing existing or new API endpoints was becoming unwieldy. The lack of a centralized system for API infrastructure, documentation, workflows, and test suites was slowing down the engineering team and making communication less efficient. The challenge was to find a solution that could centralize, orchestrate, and operationalize day-to-day administration and control for SaaS applications.
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Clarifai turns to Postman Pro for API development, testing and support
Clarifai, an artificial intelligence company, provides a visual recognition API for app developers to create and train their own machine learning models. The company was founded in 2013 in New York and uses machine learning and deep neural networks to provide a powerful image recognition system used across industries. The technology team has grown to 25 engineers focused on data science, research, front end and back end development. Clarifai has 9 machine learning models written primarily in Python and Go. Every engineer at Clarifai is responsible for testing their own code and completing code reviews for their teammates as well. When a developer at Clarifai has an idea for a new endpoint, they create the endpoint in Postman first.
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Cisco DevNet uses Postman to grow their developer community
Cisco, a worldwide leader in IT, has a developer relations team, DevNet, which provides training and education about Cisco’s APIs to network and systems engineers, sales engineers, customers, and partners. One of the goals of the Cisco DevNet team is to help Cisco engineers and partners learn the latest automation capabilities of Cisco’s products and services. However, the traditional interfaces that Cisco engineers and partners have been using for years are not sufficient for learning and experimenting with Cisco's new REST API interfaces.
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