Marfeel Case Studies More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions

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	More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions Marfeel

More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions

Marfeel

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services
Challenge	More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go. Read More
About Customer	More With Less Today was founded in 2009 by Lori Felix, a newly empty-nester mom who wanted to share her frugal ideas about how to save money while still living a good life. The website and its editorial team cover a wide range of topics related to getting the most out of life through creativity, fun, and smart spending. The website was facing a challenge as many of its users were switching from desktop to mobile, and the existing site was not optimized for mobile use. The goal was to create a mobile-dedicated version of the site that would be more convenient for users and provide a new source of income. Read More
Solution	Marfeel provided a solution by building a new mobile website for More With Less Today. This new site laid the foundations for a better user experience and deeper engagement, both of which directly contributed to optimized ad revenue. Marfeel's proprietary technology was used to continually analyze and optimize data, ensuring a better presentation and layout of content while generating a new revenue source. In addition to the mobile website, Marfeel also built a new mobile app for More With Less Today. This app allowed for a wider reach to customers, easy mobile discovery, and deeper user dedication. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

Challenge

More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go.

About Customer

More With Less Today was founded in 2009 by Lori Felix, a newly empty-nester mom who wanted to share her frugal ideas about how to save money while still living a good life. The website and its editorial team cover a wide range of topics related to getting the most out of life through creativity, fun, and smart spending. The website was facing a challenge as many of its users were switching from desktop to mobile, and the existing site was not optimized for mobile use. The goal was to create a mobile-dedicated version of the site that would be more convenient for users and provide a new source of income.

Solution

Marfeel provided a solution by building a new mobile website for More With Less Today. This new site laid the foundations for a better user experience and deeper engagement, both of which directly contributed to optimized ad revenue. Marfeel's proprietary technology was used to continually analyze and optimize data, ensuring a better presentation and layout of content while generating a new revenue source. In addition to the mobile website, Marfeel also built a new mobile app for More With Less Today. This app allowed for a wider reach to customers, easy mobile discovery, and deeper user dedication.

Impact #1	More with Less Today is now accessible through all screens, including mobile devices.
Impact #2	The new mobile website and app have led to deeper user engagement.
Impact #3	The mobile solutions provided by Marfeel have opened up a new source of revenue for More with Less Today.

Impact #1

More with Less Today is now accessible through all screens, including mobile devices.

Impact #2

The new mobile website and app have led to deeper user engagement.

Impact #3

The mobile solutions provided by Marfeel have opened up a new source of revenue for More with Less Today.

Benefit #1	Revenue per visit has increased by 6 times.
Benefit #2	Page views are now 5 times higher.
Benefit #3	The bounce rate has improved by 200%.

Benefit #1

Revenue per visit has increased by 6 times.

Benefit #2

Page views are now 5 times higher.

Benefit #3

The bounce rate has improved by 200%.

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Overview

More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions

Operational Impact

Quantitative Benefit