OpenX
Case Studies
Header Bidding: Access to High-Value Users
Overview
Header Bidding: Access to High-Value UsersOpenX |
Platform as a Service (PaaS) - Connectivity Platforms | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Buyers can more effectively access High-Value users through header bidding than on publishers that are only integrated through exchange tags. | |
Header bidding adds new users to the pool of known users, providing buyers additional reach. | |
Header bidding gives advertisers the ability to compete for a greater share of a publisher’s inventory often including that which is direct-sold. | |
Quantitative Benefit
Of the Matched Users, OpenX Bidder adds 24% more users on top of what tag-based already provided. | |
Of all users in the ad request sample, OpenX Bidder adds one more new user for every 24 opportunities to engage with a customer. | |