Marfeel Case Studies Autoweek's Mobile Website Optimization with Marfeel

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	Autoweek's Mobile Website Optimization with Marfeel Marfeel

Autoweek's Mobile Website Optimization with Marfeel

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Automotive
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	Autoweek, a leading publication in car culture, was facing challenges in optimizing its mobile website. The primary consideration was speed, as the company aimed to reach new readers and capture a larger share of the car culture audience. However, being the only B2C magazine in its publisher’s portfolio, Autoweek’s development support for mobile was stretched thin. Its creative needs were significantly different from its B2B projects, and the magazine did not have the internal resources to dedicate to improving its website load times. The goals for Autoweek’s mobile website included growing the number of readers visiting the mobile website, reducing load times to under 3 seconds to decrease bounce rates, and improving usability to deliver a smoother reader experience. Read More
About Customer	Autoweek is a leading publication in car culture, described as the 'Car Culture’s Publication of Record.' It focuses on the experiences people actively choose to have with their cars, such as racing, overlanding, track days, cruising, and late-night wrench sessions. Autoweek has a diversified and educated audience with a median age of 48 years old, with a gender split of 78% men and 22% women. The magazine is owned by Crain Communications, which manages 54 industry-leading brands in 13 global locations. Read More
Solution	Autoweek chose to work with Marfeel's One Ad Per Page model. This meant that Marfeel would manage second ad slots on pages while delivering its powerful technology solution. The Marfeel solution offered industry-leading performance, an intuitive user experience crafted by experts over thousands of hours, and simple customization options. This solution aligned perfectly with Autoweek's goals of increasing reader numbers, reducing load times, and improving the overall user experience. By leveraging Marfeel's technology, Autoweek was able to fully optimize its mobile website, reaching its target audience more effectively. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

Autoweek, a leading publication in car culture, was facing challenges in optimizing its mobile website. The primary consideration was speed, as the company aimed to reach new readers and capture a larger share of the car culture audience. However, being the only B2C magazine in its publisher’s portfolio, Autoweek’s development support for mobile was stretched thin. Its creative needs were significantly different from its B2B projects, and the magazine did not have the internal resources to dedicate to improving its website load times. The goals for Autoweek’s mobile website included growing the number of readers visiting the mobile website, reducing load times to under 3 seconds to decrease bounce rates, and improving usability to deliver a smoother reader experience.

About Customer

Autoweek is a leading publication in car culture, described as the 'Car Culture’s Publication of Record.' It focuses on the experiences people actively choose to have with their cars, such as racing, overlanding, track days, cruising, and late-night wrench sessions. Autoweek has a diversified and educated audience with a median age of 48 years old, with a gender split of 78% men and 22% women. The magazine is owned by Crain Communications, which manages 54 industry-leading brands in 13 global locations.

Solution

Autoweek chose to work with Marfeel's One Ad Per Page model. This meant that Marfeel would manage second ad slots on pages while delivering its powerful technology solution. The Marfeel solution offered industry-leading performance, an intuitive user experience crafted by experts over thousands of hours, and simple customization options. This solution aligned perfectly with Autoweek's goals of increasing reader numbers, reducing load times, and improving the overall user experience. By leveraging Marfeel's technology, Autoweek was able to fully optimize its mobile website, reaching its target audience more effectively.

Impact #1	Autoweek's mobile website was fully optimized, with speed as a primary consideration.
Impact #2	The magazine's editorial staff became invigorated by a 60% increase in average daily pageviews, knowing that their content is being read by more people than ever before.
Impact #3	Autoweek's score doubled when using Google’s PageSpeed Insights tool, indicating a significant improvement in website load times.

Impact #1

Autoweek's mobile website was fully optimized, with speed as a primary consideration.

Impact #2

The magazine's editorial staff became invigorated by a 60% increase in average daily pageviews, knowing that their content is being read by more people than ever before.

Impact #3

Autoweek's score doubled when using Google’s PageSpeed Insights tool, indicating a significant improvement in website load times.

Benefit #1	Average daily ad impressions increased by 270% in just four months following Marfeel’s implementation.
Benefit #2	This resulted in an initial ad revenue increase of over 300%.

Benefit #1

Average daily ad impressions increased by 270% in just four months following Marfeel’s implementation.

Benefit #2

This resulted in an initial ad revenue increase of over 300%.

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Overview

Autoweek's Mobile Website Optimization with Marfeel

Operational Impact

Quantitative Benefit