Marfeel Case Studies Proceso's Mobile Web Transformation with Marfeel

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	Proceso's Mobile Web Transformation with Marfeel Marfeel

Proceso's Mobile Web Transformation with Marfeel

Marfeel

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days. Read More
About Customer	Proceso is one of the main providers of news, information, and analysis in Mexico. For over 40 years, the newspaper has covered topics of national and international interest such as sports, culture, religion, politics, and more. The publication's audience is primarily composed of Mexican entrepreneurs aged between 35 and 54 years with interests in finance, politics, legal matters, and automobiles. Read More
Solution	Marfeel developed a new, adaptable mobile website specifically for Proceso, highlighting its written and graphic content while considering user experience. The dynamic architecture of the mobile website evolves over time based on the client's needs and requirements, driving greater engagement and optimizing ad revenues. By using Marfeel's technology, data is continuously analyzed and optimized, ensuring a better presentation of content that significantly increases revenues. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days.

About Customer

Proceso is one of the main providers of news, information, and analysis in Mexico. For over 40 years, the newspaper has covered topics of national and international interest such as sports, culture, religion, politics, and more. The publication's audience is primarily composed of Mexican entrepreneurs aged between 35 and 54 years with interests in finance, politics, legal matters, and automobiles.

Solution

Marfeel developed a new, adaptable mobile website specifically for Proceso, highlighting its written and graphic content while considering user experience. The dynamic architecture of the mobile website evolves over time based on the client's needs and requirements, driving greater engagement and optimizing ad revenues. By using Marfeel's technology, data is continuously analyzed and optimized, ensuring a better presentation of content that significantly increases revenues.

Impact #1	The new mobile website offers readers a faster, smoother experience.
Impact #2	The website now loads in less than 3 seconds even on slower 3G connections.
Impact #3	Visitors read twice as many articles per visit, doubling the average session duration.

Impact #1

The new mobile website offers readers a faster, smoother experience.

Impact #2

The website now loads in less than 3 seconds even on slower 3G connections.

Impact #3

Visitors read twice as many articles per visit, doubling the average session duration.

Benefit #1	The average revenue per user (ARPU) increased by 40%.
Benefit #2	The publication's daily revenues increased by 50%.

Benefit #1

The average revenue per user (ARPU) increased by 40%.

Benefit #2

The publication's daily revenues increased by 50%.

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Overview

Proceso's Mobile Web Transformation with Marfeel

Operational Impact

Quantitative Benefit