OpenX Case Studies Taking Control: Maximizing Revenue with the Power of Prebid.JS

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	Taking Control: Maximizing Revenue with the Power of Prebid.JS OpenX

Taking Control: Maximizing Revenue with the Power of Prebid.JS

OpenX

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Software Design & Engineering Services
Challenge	KG Media, the largest digital network in Indonesia, was facing a decline in the performance of their proprietary container solution used for managing and optimizing their programmatic revenue. As header bidding grew in popularity, KG Media adopted this solution, but over time, the performance of the wrapper decreased. The company was open to making a change and needed to find an alternative method for monetizing their site. They gathered comprehensive technical feedback from many of their header bidding partners and confirmed their shareholders were comfortable with the change. Read More
About Customer	KG Media is the media group of Kompas Gramedia, the largest digital network in Indonesia. They manage over 2 billion page-views and 10 billion impressions per month, reaching more than 100 million unique users. The KG Media Digital Network owns and manages more than 75 websites in Bahasa Indonesia, including 8 flagship sites. As a major player in the digital media industry, KG Media was looking for ways to optimize their programmatic revenue and improve their monetization methods. Read More
Solution	KG Media decided to test and implement Prebid.JS due to its open-source nature and positive feedback from shareholders and trusted advisors like OpenX. They leaned on the technical expertise of the OpenX team to assist with the transition from their proprietary container solution to Prebid and ensure the integration was set up to deliver optimal results. The main goals were to find a container solution that would exceed the performance of the existing integration and lead to revenue growth, ensure the new solution would be transparent and keep all shareholders happy, and diversify the programmatic stack to lessen reliance on just one technology partner for monetization. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

Challenge

KG Media, the largest digital network in Indonesia, was facing a decline in the performance of their proprietary container solution used for managing and optimizing their programmatic revenue. As header bidding grew in popularity, KG Media adopted this solution, but over time, the performance of the wrapper decreased. The company was open to making a change and needed to find an alternative method for monetizing their site. They gathered comprehensive technical feedback from many of their header bidding partners and confirmed their shareholders were comfortable with the change.

About Customer

KG Media is the media group of Kompas Gramedia, the largest digital network in Indonesia. They manage over 2 billion page-views and 10 billion impressions per month, reaching more than 100 million unique users. The KG Media Digital Network owns and manages more than 75 websites in Bahasa Indonesia, including 8 flagship sites. As a major player in the digital media industry, KG Media was looking for ways to optimize their programmatic revenue and improve their monetization methods.

Solution

KG Media decided to test and implement Prebid.JS due to its open-source nature and positive feedback from shareholders and trusted advisors like OpenX. They leaned on the technical expertise of the OpenX team to assist with the transition from their proprietary container solution to Prebid and ensure the integration was set up to deliver optimal results. The main goals were to find a container solution that would exceed the performance of the existing integration and lead to revenue growth, ensure the new solution would be transparent and keep all shareholders happy, and diversify the programmatic stack to lessen reliance on just one technology partner for monetization.

Impact #1	Positive feedback from all shareholders
Impact #2	Opportunities to introduce new header bidding partners
Impact #3	Reduced platform fees

Impact #1

Positive feedback from all shareholders

Impact #2

Opportunities to introduce new header bidding partners

Impact #3

Reduced platform fees

Benefit #1	49% increase in revenue with Prebid.js + OB
Benefit #2	72% increase in CPMs

Benefit #1

49% increase in revenue with Prebid.js + OB

Benefit #2

72% increase in CPMs

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Overview

Taking Control: Maximizing Revenue with the Power of Prebid.JS

Operational Impact

Quantitative Benefit