OpenX Case Studies How Intermarkets Improved User Experience and Lifted Revenue by 20%

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	How Intermarkets Improved User Experience and Lifted Revenue by 20% OpenX

How Intermarkets Improved User Experience and Lifted Revenue by 20%

OpenX

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Intermarkets, a collection of quality digital publishers including The Drudge Report and The Political Insider, was looking for ways to increase revenue without compromising the user experience. They wanted to explore new opportunities for their brands and were particularly interested in improving ad quality and page load times. However, they were facing challenges with their existing ad server, which was causing ad delivery and latency issues. Switching ad servers was a daunting task, often compared to switching out the plumbing in a house. Intermarkets needed a solution that would not only increase revenue but also ensure a high-quality user experience for their 30M+ monthly unique users. Read More
About Customer	Intermarkets is a collection of quality digital publishers including The Drudge Report and The Political Insider. They are committed to finding more efficient ways to monetize their brands and are always looking for new opportunities. They have a strong commitment to their publishers and advertisers and value strong partnerships with their technology providers. They have a large user base, with over 30 million monthly unique users. They are dedicated to ensuring that their visitors and advertisers have the best experience possible and are willing to take on daunting tasks, such as switching ad servers, to achieve this. Read More
Solution	Intermarkets partnered with OpenX and implemented a specialized OpenX header bidding solution. This resulted in a 150% increase in gross revenue from the first to second month. In January 2015, Intermarkets became an OpenX Private Marketplace partner, finding success with premium deals in the Politics category. They also recognized that the OpenX Ad Server could provide seamless integration into the OpenX Exchange while alleviating their ad delivery and latency challenges. OpenX provided 24/7 tech support with a dedicated team to ensure a smooth transition. The OpenX product team continues to develop feature enhancements for Intermarkets’ business, such as a VIP ad quality system, new alerts and safety checks for the Ad Server. They are also exploring co-innovation through advanced tools for PMP political packages, OpenX Real-time Guaranteed, OpenX Video Exchange, and mobile app monetization. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Intermarkets, a collection of quality digital publishers including The Drudge Report and The Political Insider, was looking for ways to increase revenue without compromising the user experience. They wanted to explore new opportunities for their brands and were particularly interested in improving ad quality and page load times. However, they were facing challenges with their existing ad server, which was causing ad delivery and latency issues. Switching ad servers was a daunting task, often compared to switching out the plumbing in a house. Intermarkets needed a solution that would not only increase revenue but also ensure a high-quality user experience for their 30M+ monthly unique users.

About Customer

Intermarkets is a collection of quality digital publishers including The Drudge Report and The Political Insider. They are committed to finding more efficient ways to monetize their brands and are always looking for new opportunities. They have a strong commitment to their publishers and advertisers and value strong partnerships with their technology providers. They have a large user base, with over 30 million monthly unique users. They are dedicated to ensuring that their visitors and advertisers have the best experience possible and are willing to take on daunting tasks, such as switching ad servers, to achieve this.

Solution

Intermarkets partnered with OpenX and implemented a specialized OpenX header bidding solution. This resulted in a 150% increase in gross revenue from the first to second month. In January 2015, Intermarkets became an OpenX Private Marketplace partner, finding success with premium deals in the Politics category. They also recognized that the OpenX Ad Server could provide seamless integration into the OpenX Exchange while alleviating their ad delivery and latency challenges. OpenX provided 24/7 tech support with a dedicated team to ensure a smooth transition. The OpenX product team continues to develop feature enhancements for Intermarkets’ business, such as a VIP ad quality system, new alerts and safety checks for the Ad Server. They are also exploring co-innovation through advanced tools for PMP political packages, OpenX Real-time Guaranteed, OpenX Video Exchange, and mobile app monetization.

Impact #1	Intermarkets was able to switch ad servers in just three days, a process that typically takes 4-6 weeks.
Impact #2	They saw an immediate 20% eCPM lift and revenue increase overnight.
Impact #3	They experienced faster page loads and improved ad quality visibility.

Impact #1

Intermarkets was able to switch ad servers in just three days, a process that typically takes 4-6 weeks.

Impact #2

They saw an immediate 20% eCPM lift and revenue increase overnight.

Impact #3

They experienced faster page loads and improved ad quality visibility.

Benefit #1	Gross revenue climbed 150% from the first to second month after implementing the OpenX header bidding solution.
Benefit #2	Intermarkets saw a 20% eCPM lift and revenue increase overnight after migrating to the OpenX Ad Server.

Benefit #1

Gross revenue climbed 150% from the first to second month after implementing the OpenX header bidding solution.

Benefit #2

Intermarkets saw a 20% eCPM lift and revenue increase overnight after migrating to the OpenX Ad Server.

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Overview

How Intermarkets Improved User Experience and Lifted Revenue by 20%

Operational Impact

Quantitative Benefit