Marfeel Case Studies How ESDiario increased their daily revenue by 716%

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	How ESDiario increased their daily revenue by 716% Marfeel

How ESDiario increased their daily revenue by 716%

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Cloud Planning, Design & Implementation Services
Challenge	ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue. Read More
About Customer	ESDiario is one of the most widely-read Spanish-language digital publications in Spain. They have been in operation for over fifteen years and have built a reputation as a trustworthy digital publication. However, they were facing challenges with their mobile experience, which was leading to a decline in ad revenue. The majority of their traffic (80% by 2018) was mobile, but users were not satisfied with the mobile website's speed and interface. Read More
Solution	ESDiario partnered with Marfeel in June 2018 to improve their mobile technology. Marfeel's platform was fully-extensible and customizable, allowing it to integrate with ESDiario’s publishing setup and direct advertising model. The new mobile layout retained readers for longer and increased the average number of sessions and visits per day. By measuring the performance of the ad setup alongside reader engagement, ESDiario was able to find the most profitable balance between advertising and user experience. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Cloud Planning, Design & Implementation Services

Challenge

ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue.

About Customer

ESDiario is one of the most widely-read Spanish-language digital publications in Spain. They have been in operation for over fifteen years and have built a reputation as a trustworthy digital publication. However, they were facing challenges with their mobile experience, which was leading to a decline in ad revenue. The majority of their traffic (80% by 2018) was mobile, but users were not satisfied with the mobile website's speed and interface.

Solution

ESDiario partnered with Marfeel in June 2018 to improve their mobile technology. Marfeel's platform was fully-extensible and customizable, allowing it to integrate with ESDiario’s publishing setup and direct advertising model. The new mobile layout retained readers for longer and increased the average number of sessions and visits per day. By measuring the performance of the ad setup alongside reader engagement, ESDiario was able to find the most profitable balance between advertising and user experience.

Impact #1	ESDiario witnessed exciting boosts across their mobile metrics.
Impact #2	The new mobile layout started to retain readers for longer.
Impact #3	ESDiario’s mobile website had become an asset.

Impact #1

ESDiario witnessed exciting boosts across their mobile metrics.

Impact #2

The new mobile layout started to retain readers for longer.

Impact #3

ESDiario’s mobile website had become an asset.

Benefit #1	+117% Average number of sessions
Benefit #2	+242% Visits per day
Benefit #3	+25% Pages per session

Benefit #1

+117% Average number of sessions

Benefit #2

+242% Visits per day

Benefit #3

+25% Pages per session

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Overview

How ESDiario increased their daily revenue by 716%

Operational Impact

Quantitative Benefit