OpenX Case Studies How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP

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	How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP OpenX

How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP

OpenX

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	System Integration
Challenge	Venatus Media, Europe’s leading entertainment sales house, was in search of a trusted header bidder solution that could lead to significant revenue growth. The company, which boasts a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million, needed a strategic partner to optimize yield. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs. Read More
About Customer	Venatus Media is Europe’s leading entertainment sales house. The company has a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million. Venatus Media was looking for a trusted header bidder solution that could lead to significant revenue growth. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs. Read More
Solution	OpenX provided a dedicated team, including a yield specialist, to work proactively with Venatus to determine a floor price strategy and grow revenue. After seeing excellent results in the open exchange, Venatus signed on with OpenX’s Private Marketplace solution. They first engaged in MultiPublisher deals, which brought the scale of the open auction paired with the high CPMs of PMP deals. The strength of Venatus’ niche audiences led to tremendous success with PMP, especially for their 970x250 units. With ultra-engaged audiences that often can’t be found elsewhere, Venatus was able to generate unique deals, giving buyers priority access to higher impact, large format, above the fold, and high viewability ad units. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

System Integration

Challenge

Venatus Media, Europe’s leading entertainment sales house, was in search of a trusted header bidder solution that could lead to significant revenue growth. The company, which boasts a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million, needed a strategic partner to optimize yield. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.

About Customer

Venatus Media is Europe’s leading entertainment sales house. The company has a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million. Venatus Media was looking for a trusted header bidder solution that could lead to significant revenue growth. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.

Solution

OpenX provided a dedicated team, including a yield specialist, to work proactively with Venatus to determine a floor price strategy and grow revenue. After seeing excellent results in the open exchange, Venatus signed on with OpenX’s Private Marketplace solution. They first engaged in MultiPublisher deals, which brought the scale of the open auction paired with the high CPMs of PMP deals. The strength of Venatus’ niche audiences led to tremendous success with PMP, especially for their 970x250 units. With ultra-engaged audiences that often can’t be found elsewhere, Venatus was able to generate unique deals, giving buyers priority access to higher impact, large format, above the fold, and high viewability ad units.

Impact #1	Venatus Media was able to generate unique deals, giving buyers priority access to higher impact, large format, above the fold, and high viewability ad units.
Impact #2	The company saw excellent results in the open exchange after signing on with OpenX’s Private Marketplace solution.
Impact #3	Venatus Media and OpenX continue to partner together to monetize high-impact formats such as skins.

Impact #1

Venatus Media was able to generate unique deals, giving buyers priority access to higher impact, large format, above the fold, and high viewability ad units.

Impact #2

The company saw excellent results in the open exchange after signing on with OpenX’s Private Marketplace solution.

Impact #3

Venatus Media and OpenX continue to partner together to monetize high-impact formats such as skins.

Benefit #1	Venatus Media reached a global audience of over 100 million.

Benefit #1

Venatus Media reached a global audience of over 100 million.

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Overview

How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP

Operational Impact

Quantitative Benefit