Marfeel Case Studies El Bocon Magazine's Mobile Website Optimization with Marfeel

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	El Bocon Magazine's Mobile Website Optimization with Marfeel Marfeel

El Bocon Magazine's Mobile Website Optimization with Marfeel

Marfeel

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization. Read More
About Customer	El Bocon Magazine is one of Prensmart Group’s leading sports publications. Presmart is a leading Peruvian digital and print publisher, with an extensive portfolio that includes Diario Correo, Ojo, El Bocon, El Show and Pandora brands. El Bocon’s main target audience includes men who are looking for sports content on the latest trends in world football and sports videos. Read More
Solution	Marfeel, a mobile website development company, built a brand new mobile website for El Bocon. The website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, contributing directly to optimized ad revenue. Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization.

About Customer

El Bocon Magazine is one of Prensmart Group’s leading sports publications. Presmart is a leading Peruvian digital and print publisher, with an extensive portfolio that includes Diario Correo, Ojo, El Bocon, El Show and Pandora brands. El Bocon’s main target audience includes men who are looking for sports content on the latest trends in world football and sports videos.

Solution

Marfeel, a mobile website development company, built a brand new mobile website for El Bocon. The website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, contributing directly to optimized ad revenue. Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues.

Impact #1	El Bocon’s new mobile website provides a much faster page loading experience.
Impact #2	The website has a high Google Score of 95/100.
Impact #3	The new website has led to a 230% decrease in bounce rate.

Impact #1

El Bocon’s new mobile website provides a much faster page loading experience.

Impact #2

The website has a high Google Score of 95/100.

Impact #3

The new website has led to a 230% decrease in bounce rate.

Benefit #1	Page views are up 50%
Benefit #2	Time spent on site has grown by over 140%

Benefit #1

Page views are up 50%

Benefit #2

Time spent on site has grown by over 140%

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Overview

El Bocon Magazine's Mobile Website Optimization with Marfeel

Operational Impact

Quantitative Benefit