Marfeel Case Studies Albawaba's Mobile Transformation with Marfeel

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	Albawaba's Mobile Transformation with Marfeel Marfeel

Albawaba's Mobile Transformation with Marfeel

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Albawaba, a leading pan-Arab news and information portal, was facing challenges with its mobile site and app, both of which were created by a third-party vendor. The existing solutions were not meeting the company's user experience or monetization expectations. The majority of Albawaba's mobile traffic comes from the GCC countries, and the company was looking to reach new audiences, maximize mobile monetization, and increase user engagement. The company wanted to implement a dynamic, multi-screen strategy that would address all mobile devices and operating systems. Read More
About Customer	Albawaba is a leading pan-Arab news and information portal that has been operating since 2000. The portal covers a wide range of topics, including breaking news, business, politics, entertainment, health & beauty, lifestyle, sports, satire, and more, in both Arabic and English. Albawaba publishes original articles, syndicated articles from the region’s leading publishers, and produces original slideshow stories and news round-ups in video format. The majority of Albawaba's mobile traffic comes from the GCC countries. Read More
Solution	Albawaba partnered with Marfeel to create a new mobile website and mobile apps for both Android and iOS. The new mobile website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, which contributes directly to optimized ad revenue. Marfeel's proprietary technology is used to continually analyze and optimize data, ensuring a better presentation and layout of content, while substantially increasing revenues. The new mobile solutions are responsive, dynamic, and update over time to address new developments in mobile technology and optimize monetization efforts. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Albawaba, a leading pan-Arab news and information portal, was facing challenges with its mobile site and app, both of which were created by a third-party vendor. The existing solutions were not meeting the company's user experience or monetization expectations. The majority of Albawaba's mobile traffic comes from the GCC countries, and the company was looking to reach new audiences, maximize mobile monetization, and increase user engagement. The company wanted to implement a dynamic, multi-screen strategy that would address all mobile devices and operating systems.

About Customer

Albawaba is a leading pan-Arab news and information portal that has been operating since 2000. The portal covers a wide range of topics, including breaking news, business, politics, entertainment, health & beauty, lifestyle, sports, satire, and more, in both Arabic and English. Albawaba publishes original articles, syndicated articles from the region’s leading publishers, and produces original slideshow stories and news round-ups in video format. The majority of Albawaba's mobile traffic comes from the GCC countries.

Solution

Albawaba partnered with Marfeel to create a new mobile website and mobile apps for both Android and iOS. The new mobile website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, which contributes directly to optimized ad revenue. Marfeel's proprietary technology is used to continually analyze and optimize data, ensuring a better presentation and layout of content, while substantially increasing revenues. The new mobile solutions are responsive, dynamic, and update over time to address new developments in mobile technology and optimize monetization efforts.

Impact #1	Albawaba now reaches close to 10 million users a month via its mobile properties.
Impact #2	The company has a dynamic mobile website that is responsive, dynamic, and updates over time, addressing new developments in Mobile and optimizing its monetization efforts.

Impact #1

Albawaba now reaches close to 10 million users a month via its mobile properties.

Impact #2

The company has a dynamic mobile website that is responsive, dynamic, and updates over time, addressing new developments in Mobile and optimizing its monetization efforts.

Benefit #1	Traffic increase by 122 times.
Benefit #2	Number of Session Page Views has increased by 68%.
Benefit #3	Page Load time has decreased by 42%.

Benefit #1

Traffic increase by 122 times.

Benefit #2

Number of Session Page Views has increased by 68%.

Benefit #3

Page Load time has decreased by 42%.

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Overview

Albawaba's Mobile Transformation with Marfeel

Operational Impact

Quantitative Benefit