Marfeel Case Studies Guineenews.org Case Study: Mobile Website and App Development

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	Guineenews.org Case Study: Mobile Website and App Development Marfeel

Guineenews.org Case Study: Mobile Website and App Development

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Guineenews.org, a daily newspaper established in 1997, had a mobile-responsive WordPress theme site that was automatically adapting to all devices. However, it did not take monetization or content optimization into consideration. The goal for the Guineenews.org mobile website included increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, expanding readership by allowing access to new audiences, through various mobile properties, and maximizing mobile monetization through a diversified approach, optimizing multiple ad sources, through a single-point integration. Read More
About Customer	Guineenews.org is a daily newspaper established in 1997 by Boubacar Bah Caba. Its mission is to cover all news information coming out of Guinea. Guineenews.org was designed to deliver fast, comprehensive articles, reports and files that bridge the gap between the official truth and freedom of information. Prior to joining Marfeel, Guineenews.org had a mobile-responsive WordPress theme site, which was automatically adapting to all devices, but did not take monetization or content optimization into consideration. Read More
Solution	Marfeel built a brand new mobile website and a mobile app for Guineenews.org, which are mobile-adaptive and native, taking into consideration user experience, with a dynamic architecture which evolves over time, based on the client's needs and requirements and drives a deeper engagement, contributing directly to user engagement and optimized ad revenue. Using Marfeel's proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues. The Marfeel platform required no alterations on the publisher's backend, as all upgrades to the new website are posted via the company's own servers; removing the need for any IT support. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Guineenews.org, a daily newspaper established in 1997, had a mobile-responsive WordPress theme site that was automatically adapting to all devices. However, it did not take monetization or content optimization into consideration. The goal for the Guineenews.org mobile website included increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, expanding readership by allowing access to new audiences, through various mobile properties, and maximizing mobile monetization through a diversified approach, optimizing multiple ad sources, through a single-point integration.

About Customer

Guineenews.org is a daily newspaper established in 1997 by Boubacar Bah Caba. Its mission is to cover all news information coming out of Guinea. Guineenews.org was designed to deliver fast, comprehensive articles, reports and files that bridge the gap between the official truth and freedom of information. Prior to joining Marfeel, Guineenews.org had a mobile-responsive WordPress theme site, which was automatically adapting to all devices, but did not take monetization or content optimization into consideration.

Solution

Marfeel built a brand new mobile website and a mobile app for Guineenews.org, which are mobile-adaptive and native, taking into consideration user experience, with a dynamic architecture which evolves over time, based on the client's needs and requirements and drives a deeper engagement, contributing directly to user engagement and optimized ad revenue. Using Marfeel's proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues. The Marfeel platform required no alterations on the publisher's backend, as all upgrades to the new website are posted via the company's own servers; removing the need for any IT support.

Impact #1	Now reaching over 1 million unique mobile users a month with traffic halved between the US and Guinea.
Impact #2	Time spent on site now exceeding 6 minutes.
Impact #3	Guineenews.org has a dynamic mobile website and an app that are responsive, dynamic and update over time, addressing new developments in Mobile and optimizing its monetization efforts.

Impact #1

Now reaching over 1 million unique mobile users a month with traffic halved between the US and Guinea.

Impact #2

Time spent on site now exceeding 6 minutes.

Impact #3

Guineenews.org has a dynamic mobile website and an app that are responsive, dynamic and update over time, addressing new developments in Mobile and optimizing its monetization efforts.

Benefit #1	Reading time has increased by 80%.
Benefit #2	Bounce rate is down 40%.
Benefit #3	Traffic levels on mobile have increased by 200%.

Benefit #1

Reading time has increased by 80%.

Benefit #2

Bounce rate is down 40%.

Benefit #3

Traffic levels on mobile have increased by 200%.

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Overview

Guineenews.org Case Study: Mobile Website and App Development

Operational Impact

Quantitative Benefit