OpenX
Case Studies
How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile App
Overview
How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile AppOpenX |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms | |
Retail Telecommunications | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Liftoff increased its win rate by more than 6X when they began utilizing the opt-in video signal in the bid request. | |
Liftoff and OpenX continue to partner on strengthening the mobile app programmatic ecosystem for all players. | |
By increasing technical standardization, developing cutting edge tools to fight fraud, and supporting transparency standards, Liftoff and OpenX are focused on enabling buyers and sellers to unlock the maximum value of transacting programmatically in mobile app. | |
Quantitative Benefit
6X increase in win rate when utilizing the opt-in video signal in the bid request. | |