OpenX Case Studies A Progressive Approach to Monetization

Edit This Case Study Record

	A Progressive Approach to Monetization OpenX

A Progressive Approach to Monetization

OpenX

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Supply Chain Visibility
Services	System Integration
Challenge	Purch, a digital brand and service portfolio company, connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. However, they needed a partner to take them to the next level in yield optimization. Read More
About Customer	Purch is a portfolio of quality digital brands and services, such as Tom’s Guide, Top Ten Reviews, and ShopSavvy. The company connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. They are always looking for ways to increase demand and visibility for their valuable impressions and to optimize their yield. Read More
Solution	Purch partnered with OpenX to enhance their yield optimization. OpenX provided a team of 5 full-time staffers, including a dedicated account manager and yield manager to ensure quality technical support every step of the way and tailor optimizations to bring Purch the highest yield possible. From January 2015 to November 2015, with help from OpenX yield optimizations, Bidder lifted Purch’s OpenX-procured monthly revenue by 400%. Purch successfully added 27 individual sites on Bidder, including a dozen international sites. Purch and OpenX worked together to further customize Bidder, implementing creative monetization solutions unique to Purch’s business and not replicated elsewhere. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Supply Chain Visibility

Services

System Integration

Challenge

Purch, a digital brand and service portfolio company, connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. However, they needed a partner to take them to the next level in yield optimization.

About Customer

Purch is a portfolio of quality digital brands and services, such as Tom’s Guide, Top Ten Reviews, and ShopSavvy. The company connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. They are always looking for ways to increase demand and visibility for their valuable impressions and to optimize their yield.

Solution

Purch partnered with OpenX to enhance their yield optimization. OpenX provided a team of 5 full-time staffers, including a dedicated account manager and yield manager to ensure quality technical support every step of the way and tailor optimizations to bring Purch the highest yield possible. From January 2015 to November 2015, with help from OpenX yield optimizations, Bidder lifted Purch’s OpenX-procured monthly revenue by 400%. Purch successfully added 27 individual sites on Bidder, including a dozen international sites. Purch and OpenX worked together to further customize Bidder, implementing creative monetization solutions unique to Purch’s business and not replicated elsewhere.

Impact #1	OpenX provided a team of 5 full-time staffers, including a dedicated account manager and yield manager to ensure quality technical support every step of the way.
Impact #2	Purch successfully added 27 individual sites on Bidder, including a dozen international sites.
Impact #3	Purch and OpenX worked together to further customize Bidder, implementing creative monetization solutions unique to Purch’s business and not replicated elsewhere.

Impact #1

OpenX provided a team of 5 full-time staffers, including a dedicated account manager and yield manager to ensure quality technical support every step of the way.

Impact #2

Purch successfully added 27 individual sites on Bidder, including a dozen international sites.

Impact #3

Purch and OpenX worked together to further customize Bidder, implementing creative monetization solutions unique to Purch’s business and not replicated elsewhere.

Benefit #1	With help from OpenX yield optimizations, Bidder lifted Purch’s OpenX-procured monthly revenue by 400%.

Benefit #1

With help from OpenX yield optimizations, Bidder lifted Purch’s OpenX-procured monthly revenue by 400%.

Download PDF Version

Overview

A Progressive Approach to Monetization

Operational Impact

Quantitative Benefit