OpenX
Case Studies
VICE Uses OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend
Overview
VICE Uses OpenX Programmatic Guaranteed Deals to Unlock Premium Video SpendOpenX |
Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
The programmatic guaranteed deal unlocked a new demand opportunity for VICE, providing revenue certainty that yielded high video CPMs for their valuable audiences. | |
The campaign also had minimal discrepancies, maximizing each impression opportunity. | |
By embracing market changes, VICE found an opportunity to enhance their programmatic strategy without sacrificing revenue certainty and brand-safety. | |
Quantitative Benefit
The campaign began in September and in the days following the launch, the agency secured incremental funds from the advertiser wanting to capture more valuable video inventory that performed. | |