Marfeel Case Studies MobileGeeks: We want to do the thing that we love!

Edit This Case Study Record

	MobileGeeks: We want to do the thing that we love! Marfeel

MobileGeeks: We want to do the thing that we love!

Marfeel

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Cloud Planning, Design & Implementation Services
Challenge	MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience. Read More
About Customer	MobileGeeks is a technology-focused brand based in Germany. They have built their brand on objective, expert writing and meaningful relationships with brands that value their integrity. They are known for their independent voice in the technology sector and have a reputation for leading technology. They are committed to connecting with their readers and creating high-quality content. They were looking for a way to generate passive revenue without having to manage a programmatic system or compromise their commitment to their readers and content. Read More
Solution	MobileGeeks turned to Marfeel, implementing their platform to focus on content and readers. The Marfeel platform, a lightweight Progressive Web App (PWA), solved technical and regulatory problems such as CMS, and continually updated via the platform, allowing MobileGeeks to focus on their content. The Marfeel monetization system delivered premium inventory, optimized for the highest competition and minimum disruption to the experience. Marfeel's programmatic and content experts demonstrated how this monetization could blend with MobileGeeks' other monetization streams without disrupting them or requiring constant management. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Cloud Planning, Design & Implementation Services

Challenge

MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience.

About Customer

MobileGeeks is a technology-focused brand based in Germany. They have built their brand on objective, expert writing and meaningful relationships with brands that value their integrity. They are known for their independent voice in the technology sector and have a reputation for leading technology. They are committed to connecting with their readers and creating high-quality content. They were looking for a way to generate passive revenue without having to manage a programmatic system or compromise their commitment to their readers and content.

Solution

MobileGeeks turned to Marfeel, implementing their platform to focus on content and readers. The Marfeel platform, a lightweight Progressive Web App (PWA), solved technical and regulatory problems such as CMS, and continually updated via the platform, allowing MobileGeeks to focus on their content. The Marfeel monetization system delivered premium inventory, optimized for the highest competition and minimum disruption to the experience. Marfeel's programmatic and content experts demonstrated how this monetization could blend with MobileGeeks' other monetization streams without disrupting them or requiring constant management.

Impact #1	MobileGeeks was able to earn programmatic revenue without having to devote their time and resources to managing it.
Impact #2	The PWA, user-focused design and layout, and the performance improvements from the platform have helped keep readers on the site for longer, helping the MobileGeek mission of being known for quality content that readers can trust.
Impact #3	Users are viewing more pages, staying on the site for longer, and the site is now generating a strong Average Revenue Per User from programmatic advertising.

Impact #1

MobileGeeks was able to earn programmatic revenue without having to devote their time and resources to managing it.

Impact #2

The PWA, user-focused design and layout, and the performance improvements from the platform have helped keep readers on the site for longer, helping the MobileGeek mission of being known for quality content that readers can trust.

Impact #3

Users are viewing more pages, staying on the site for longer, and the site is now generating a strong Average Revenue Per User from programmatic advertising.

Benefit #1	+97% Page views per visit
Benefit #2	+32% Average session time
Benefit #3	-16% Bounce rate

Benefit #1

+97% Page views per visit

Benefit #2

+32% Average session time

Benefit #3

-16% Bounce rate

Download PDF Version

Overview

MobileGeeks: We want to do the thing that we love!

Operational Impact

Quantitative Benefit