OpenX
Case Studies
How Amobee and OpenX curate premium inventory for buyers
Overview
How Amobee and OpenX curate premium inventory for buyersOpenX |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Sales & Marketing | |
Demand Planning & Forecasting Inventory Management | |
Data Science Services | |
Operational Impact
Amobee was able to surface premium inventory for their buyers by utilizing Private Marketplaces (PMPs). | |
OpenX's in-house team was able to precisely match publishers with Amobee buyers and generate new premium deals. | |
OpenX implemented new viewability measurement tools to support more strategic buying. | |