OpenX Case Studies How Kiplinger Increased Spend 3X Through Private Marketplace Deals

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	How Kiplinger Increased Spend 3X Through Private Marketplace Deals OpenX

How Kiplinger Increased Spend 3X Through Private Marketplace Deals

OpenX

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	System Integration
Challenge	Kiplinger, a leader in personal finance news and business forecasting, was looking to expand their monetization strategy. They were attracting 4.5 million unique visits and 30 million page views per month, but they hadn't scaled their Private Marketplaces (PMP) business and wanted a partner who would bring in unique demand. After surveying 100 top websites and their header bidding partners, Kiplinger decided to sign on with OpenX’s header bidding solution. Read More
About Customer	Kiplinger is a leader in personal finance news and business forecasting. They serve a large, engaged audience of investment gurus and money managers. Each month, Kiplinger attracts 4.5 million unique visits and 30 million page views. They were looking to expand their monetization strategy and scale their Private Marketplaces (PMP) business. Read More
Solution	With help from a dedicated OpenX service team, Kiplinger successfully completed the header integration in less than a week. They then signed on with OpenX Private Marketplaces, and quickly began seeing more spend on their inventory. They were able to instantly scale through Multipublisher PMP deals as well as segment inventory for custom deals, which led to higher CPMs and more unique buyers. Kiplinger is also one of OpenX’s early Real-time Guaranteed partners, enabling revenue-guaranteed programmatic deals with buyers. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

System Integration

Challenge

Kiplinger, a leader in personal finance news and business forecasting, was looking to expand their monetization strategy. They were attracting 4.5 million unique visits and 30 million page views per month, but they hadn't scaled their Private Marketplaces (PMP) business and wanted a partner who would bring in unique demand. After surveying 100 top websites and their header bidding partners, Kiplinger decided to sign on with OpenX’s header bidding solution.

About Customer

Kiplinger is a leader in personal finance news and business forecasting. They serve a large, engaged audience of investment gurus and money managers. Each month, Kiplinger attracts 4.5 million unique visits and 30 million page views. They were looking to expand their monetization strategy and scale their Private Marketplaces (PMP) business.

Solution

With help from a dedicated OpenX service team, Kiplinger successfully completed the header integration in less than a week. They then signed on with OpenX Private Marketplaces, and quickly began seeing more spend on their inventory. They were able to instantly scale through Multipublisher PMP deals as well as segment inventory for custom deals, which led to higher CPMs and more unique buyers. Kiplinger is also one of OpenX’s early Real-time Guaranteed partners, enabling revenue-guaranteed programmatic deals with buyers.

Impact #1	Kiplinger saw higher CPMs and more unique buyers after implementing OpenX Private Marketplaces.
Impact #2	They were able to instantly scale through Multipublisher PMP deals.
Impact #3	Kiplinger was able to segment inventory for custom deals.

Impact #1

Kiplinger saw higher CPMs and more unique buyers after implementing OpenX Private Marketplaces.

Impact #2

They were able to instantly scale through Multipublisher PMP deals.

Impact #3

Kiplinger was able to segment inventory for custom deals.

Benefit #1	Kiplinger increased spend 3X through Private Marketplace deals.

Benefit #1

Kiplinger increased spend 3X through Private Marketplace deals.

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Overview

How Kiplinger Increased Spend 3X Through Private Marketplace Deals

Operational Impact

Quantitative Benefit