OpenX
Case Studies
Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps
Overview
Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness AppsOpenX |
Platform as a Service (PaaS) - Connectivity Platforms | |
Apparel | |
Sales & Marketing | |
Fleet Management | |
Software Design & Engineering Services System Integration | |
Operational Impact
OpenX was promoted to the top tier of MyFitnessPal’s demand stack in January 2016 due to its strong performance. | |
OpenX provided a team of dedicated yield specialists to work directly with Under Armour Connected Fitness to maximize their revenue. | |
OpenX's technical support teams provided 24/7 guidance to help deploy the easy to implement OpenX BrandTags, their mobile optimized JS Tags, and answer questions throughout the onboarding stage and thereafter. | |