OpenX
Case Studies
How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance
Overview
How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performanceOpenX |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms | |
Telecommunications | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Mobile served as an efficient first touch with mid to lower funnel targeting, especially when paired with premium inventory. | |
Buying mobile inventory increased Return on Ad Spend (ROAS) and drove conversion lift. | |
Cross-device user targeting proved to be extremely effective, as mobile and desktop each have different strengths. | |
Quantitative Benefit
Mobile Targeting drove 80% more conversions than Desktop Targeting. | |
Mobile Targeting Cost per Acquisition (CPA) was 32% lower than Desktop Targeting. | |
Mobile Targeting Return on Ad Spend (ROAS) was 27% higher than Desktop Targeting. | |