OpenX Case Studies How JustPremium scaled their Rich Media marketplace using OpenX PMP

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	How JustPremium scaled their Rich Media marketplace using OpenX PMP OpenX

How JustPremium scaled their Rich Media marketplace using OpenX PMP

OpenX

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	System Integration
Challenge	JustPremium, a global marketplace for Rich Media advertising, was experiencing growth and needed a trusted tech partner to help them scale in the US market and overseas. They required a partner that could adapt to their specific needs due to the unique nature of their formats and products. A customized technical setup was necessary for the easy buying of unique ad units and for improving ad auction speed. Read More
About Customer	JustPremium is the leading global marketplace for Rich Media advertising. They offer innovative display and video ads that are placed within or around premium content on all devices. Their unique ad formats deliver exceptional branding experiences with strong engagement across 2,500+ publishers globally. As their business grew, they sought a tech partner to help them scale, particularly in the US market and overseas. Read More
Solution	JustPremium partnered with OpenX and leveraged their Private Marketplace (PMP) platform as their primary platform to grow their business. They set up inventory packages through OpenX’s PMP platform to service their direct buyers efficiently and offer better transparency and performance. OpenX provided insights that enabled JustPremium to optimize their packages and troubleshoot easily. They also worked together on a tailor-made implementation that improved ad auction speed. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

System Integration

Challenge

JustPremium, a global marketplace for Rich Media advertising, was experiencing growth and needed a trusted tech partner to help them scale in the US market and overseas. They required a partner that could adapt to their specific needs due to the unique nature of their formats and products. A customized technical setup was necessary for the easy buying of unique ad units and for improving ad auction speed.

About Customer

JustPremium is the leading global marketplace for Rich Media advertising. They offer innovative display and video ads that are placed within or around premium content on all devices. Their unique ad formats deliver exceptional branding experiences with strong engagement across 2,500+ publishers globally. As their business grew, they sought a tech partner to help them scale, particularly in the US market and overseas.

Solution

JustPremium partnered with OpenX and leveraged their Private Marketplace (PMP) platform as their primary platform to grow their business. They set up inventory packages through OpenX’s PMP platform to service their direct buyers efficiently and offer better transparency and performance. OpenX provided insights that enabled JustPremium to optimize their packages and troubleshoot easily. They also worked together on a tailor-made implementation that improved ad auction speed.

Impact #1	JustPremium was able to optimize their packages and troubleshoot easily with the insights provided by OpenX.
Impact #2	The tailor-made implementation by OpenX and JustPremium allowed for easy buying of unique ad units and greatly improved ad auction speed.
Impact #3	JustPremium and OpenX continue to work together to bring more of JustPremium’s valuable inventory to market.

Impact #1

JustPremium was able to optimize their packages and troubleshoot easily with the insights provided by OpenX.

Impact #2

The tailor-made implementation by OpenX and JustPremium allowed for easy buying of unique ad units and greatly improved ad auction speed.

Impact #3

JustPremium and OpenX continue to work together to bring more of JustPremium’s valuable inventory to market.

Benefit #1	70% decrease in ad load times
Benefit #2	Increased fill rates
Benefit #3	12% increase in total gross revenue

Benefit #1

70% decrease in ad load times

Benefit #2

Increased fill rates

Benefit #3

12% increase in total gross revenue

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Overview

How JustPremium scaled their Rich Media marketplace using OpenX PMP

Operational Impact

Quantitative Benefit