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IoT Transformation of Pizza Hut Delivery
Despite being a well-known pizza brand in the UK, Pizza Hut was facing a challenge in its delivery sector. The brand was less recognized for its delivery services due to its historic association with restaurants. The challenge was to elevate the brand, their pizzas, and their customer experience, and to ensure that everyone knows that Pizza Hut delivers. The company also wanted to position itself as a benchmark in delivery, and to compete effectively with its main competitor, Domino’s.
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Pizza Hut's Innovative Approach to Promote Plant-Based Pizzas
Pizza Hut, a leading global pizza delivery company, was looking to tap into the growing market for plant-based and meat-free alternatives. The challenge was to convince their customer base, which is largely accustomed to meat-based pizzas, to try out their new plant-based pizza made in partnership with Beyond Meat. The company needed to ensure that the new product would still deliver the full Pizza Hut experience and meet their uncompromising standards for taste. The challenge was to effectively communicate this to their customers and convince them that the plant-based pizza is as delicious and satisfying as their regular offerings.
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Pizza Hut's Innovative IoT Marketing Strategy: The KFC Popcorn Chicken Pizza Global Launch
Pizza Hut, a global fast-food chain, faced a significant challenge in the quick-service food category, which is characterized by a vast variety of options and limited-time offers. The company needed to differentiate itself and create a groundbreaking product that would stand out in the crowded market. The challenge was to ensure that the introduction of Pizza Hut's KFC Popcorn Chicken Pizza, a collaboration between Pizza Hut and KFC, was not lost as just another menu option. The goal was to position the KFC Pizza as a must-try option for all pizza fans, reinvigorating Pizza Hut's image as a category breaker.
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IoT in Marketing: Pizza Hut's 55 Days of Christmas Pizza Campaign
Pizza Hut was set to launch its first-ever festive pizza and needed a unique and engaging way to celebrate and promote this new product. The challenge was to create a campaign that would resonate with the public and generate excitement for the festive pizza. The company recognized that the Christmas season was no longer just a day or a week, but a period that was getting longer each year. They wanted to capitalize on this insight and launch their campaign early, but in a way that would be humorous and entertaining for their audience.
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Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery
Pizza Hut Delivery, following the success of their 'Toppling Domino’s' campaign in early 2019, wanted to reiterate their commitment to delivering unbeatable value. The challenge was to effectively communicate the value proposition of Pizza Hut Delivery's £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. This deal was so good that some consumers found it hard to believe. The company needed a creative and engaging way to showcase these deals as 'Too good to be true, but true'. The campaign had to maintain the playful tone of the brand and reach a wide audience across various digital platforms.
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Digital Performance Marketing Boosts Luxury Resort Bookings Amid Pandemic
Posadas’ La Colección luxury resort brand was facing a significant downturn in the travel industry due to the COVID-19 pandemic. The challenge was to launch an effective digital marketing campaign that could attract high-intent markets and stimulate bookings despite the unfavorable environment. The campaign needed to highlight the extraordinary experiences offered by La Colección and build a base of awareness, while also pushing for bookings as the situation began to improve.
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Upscaling Growth through Social Media Marketing: A Case Study on Purdey's
In 2017, Purdey's, a brand under Britvic, was faced with the challenge of accelerating the growth pace that had been established through the highly successful #ThriveOn campaign. The brand was looking for a way to extend its partnership with Idris and create a more impactful social content creation strategy. The primary objective was to inspire viewers to find inner motivation during challenging moments of the day. The brand also aimed to increase recognition and awareness through out-of-home (OOH) advertising. However, the challenge lay in creating a compelling and engaging campaign that would resonate with the audience and drive the desired growth.
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Ecoffectiveness: A New Approach to Achieving Net Zero Emissions
The challenge at hand is the increasing need for major brands to reach Net Zero emissions as part of their core business targets. This is in line with the global push towards sustainable development goals. The key question that arises is how to increase profitability while simultaneously decreasing emissions to Net Zero. The situation calls for a novel methodology that considers emissions as a key effectiveness measure. The challenge also extends to the need for organizations to participate in the building of a dataset to test this new methodology.
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IoT in Brand Advertising: Carex's Response to COVID-19
When the COVID-19 pandemic hit, Carex, a leading brand in personal hygiene products, faced an unprecedented challenge. The demand for their products skyrocketed, leading to a complete sell-out across the UK. This situation forced the brand to halt its advertising campaigns to avoid frustrating its consumers who were unable to find their products on the shelves. As the pandemic continued to spread, the need for personal hygiene products, especially among key workers, the elderly, and the homeless, became more critical. Carex was tasked with the challenge of not only meeting this increased demand but also communicating their efforts to their consumers.
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Innovative IoT Advertising Strategy for RAM Trucks
RAM Trucks, a brand known for delivering culturally-driven messages during the holiday season, was looking for a unique and impactful concept for their Thanksgiving spot. The challenge was to create something that had never been done before, something that would resonate with the audience and align with the brand's reputation for poignant messaging. The Iris Atlanta team, tasked with this project, found inspiration in the stunning satellite images from Daily Overview, a photography project aimed at changing the way we see our planet through the Overview Effect. The team noticed that these land formations bore an uncanny resemblance to features of the human body, sparking a realization that would drive the direction of the spot.
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Revolutionizing Rugby: A Case Study on Rapid Rugby's Marketing Strategy
Rapid Rugby, a new format of rugby union, was faced with the challenge of launching its inaugural 2019 Rapid Rugby Showcase Series. The new format, which features 70-minute games and rule changes that encourage teams to keep the ball in play and take more risks, was designed to eliminate the 'boring bits' of the sport. The challenge was not only to communicate this new and exciting format but also to attract a new, entertainment-hungry audience. The goal was not just to appeal to existing rugby fans, but to reach out to a wider audience across various markets in the Asia-Pacific region.
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Hunt Greatness: Reebok's Innovative IoT Marketing Strategy
Reebok, in collaboration with Houston Texans defensive end JJ Watt, was faced with the challenge of promoting their new training sneaker, the JJ I, in a highly competitive athletic footwear market. The campaign needed to not only make the JJ I stand out amongst its competitors but also align with JJ’s 'Hunt Greatness' platform and Reebok’s 'Be More Human' brand message. The challenge was to balance these messages across various platforms including TV, online, retail, and print, as well as through retail activations at select Academy Sports & Outdoor locations.
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Reebok's #BreakTheStandard Campaign: A Blend of IoT and Social Media Marketing
Reebok's MYT collection was designed to blend lifestyle and fitness culture, aiming to be more inclusive and affordable. The challenge was to build a Western European-focused campaign that would articulate these key propositions and establish a cultural connection between MYT and consumers. The campaign needed to speak to the inclusivity and mix-and-match nature of the collection, inspiring the audience to lead rather than follow. The campaign also needed to break through outdated paradigms and deliver a positive message to the standard-breaking women of Western Europe.
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Made Of Many: IoT in Reebok's Product Branding Strategy
Reebok, a globally recognized footwear brand, was faced with the challenge of launching the third edition of their signature shoe, the JJ Watt III, in a highly competitive market. The challenge was compounded by the fact that there was no unique or new product innovation to highlight. The company needed a compelling and bold campaign that would resonate within the market and make the new shoe stand out. The campaign had to not only promote the shoe but also reflect the journey of JJ Watt, the endorser, who had overcome numerous adversities to become one of the best defensive ends in the league.
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Ripple: Transforming Financial Industry Perception of Crypto
Ripple, a pioneer in the blockchain industry, creates crypto solutions for businesses that revolutionize the way value is moved, managed, and tokenized. Their enterprise-grade solutions offer faster, more transparent, and cost-effective financial services. However, despite their innovative solutions, Ripple faced a significant challenge - their brand awareness in the financial industry was almost non-existent. The traditionally minded finance leaders did not associate crypto with their business, making it difficult for Ripple to penetrate the market and get these leaders to consider their crypto solutions.
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Revitalizing Samsonite Through Nostalgic Digital Campaign
Samsonite, a company with a rich history of 113 years, was facing an unprecedented level of competition in the market. The brand was struggling to differentiate itself and stand out amidst the clutter of competitors. The challenge was to find a unique and compelling way to reposition the brand and reignite the spirit of adventure, discovery, and exploration that is synonymous with travel. The solution needed to be innovative, engaging, and capable of capturing the essence of the brand while resonating with the target audience.
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Leveraging IoT for Positive Female Role Models Promotion: A Samsung Case Study
The challenge was to promote positive female role models in a world dominated by less inspiring figures. Netball, unlike other Australian sports, does not have significant TV sponsorship or high salaries. The players, who are primarily motivated by passion rather than financial gain, were struggling to gain the recognition they deserved. Their success was a result of hard work, determination, and grit, making them ideal role models. However, the lack of positive female influencers in the media made it difficult for these athletes to gain visibility and influence.
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SERIF TV - A Global Influencer Strategy: A Case Study on Samsung's Innovative Marketing Approach
Samsung was faced with the challenge of marketing its revolutionary Serif TV, a product that was positioned as a blend of design and technology, and as much a piece of furniture as a piece of technology. The product was co-created with product gurus, The Bouroullecs. The challenge was to generate hype and interest in the design community, which included architects, interior designers, and taste-makers. This was a discerning audience that would be critical in influencing the broader market perception of the Serif TV. The challenge was to infiltrate this world and create desire for the product, while keeping access to the TV a guarded secret.
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Samsung Australia's Tailored B2B Digital Marketing Strategy
Samsung Australia was faced with the challenge of providing tailored solutions to individual businesses in a B2B world where the ‘one size fits all’ approach was no longer effective. The company needed to address the unique needs of each business, while also ensuring their security. The challenge was to move away from the conventional approach and to acknowledge that not all staff are the same and that businesses need a diverse choice of mobile solutions. The company was tasked with creating a paradigm shift from focusing on bottom line profit to prioritizing customer experience.
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Samsung's Social Media Marketing Strategy for Galaxy A5 Launch
Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create a campaign that would not only showcase the new mobile device but also encourage active participation from the audience. The campaign needed to be delivered via various channels including TVC’s, digital, social and at game content.
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Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study
The mobile phone industry has been facing a series of challenges, including poor battery life, inconvenient power cables, and restrictive usage conditions. Consumers have grown weary of these issues and are seeking a more user-friendly and innovative solution. Additionally, the market was saturated with cryptic brand messages that did not effectively communicate the value of the products. Samsung, a global leader in the mobile phone industry, was looking to introduce its new product, the Galaxy S6 Edge, in a way that would address these challenges and stand out from the competition.
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Samsung's Innovative IoT Marketing Strategy
Samsung was faced with the challenge of promoting its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing strategy that would not only showcase the features of these devices but also resonate with the public. The challenge was to create a campaign that would stand out in the highly competitive smartphone market and attract potential customers from all walks of life. The campaign needed to be innovative, engaging, and interactive, leveraging the 'Big On' brand platform developed by iris.
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Innovative Content Creation Strategy for Samsung Galaxy Note 5 Launch
The challenge was to launch the latest Samsung Galaxy Note 5 in Asia without having hands-on access to the device. The smartphone was only available after the New York Samsung Galaxy global launch event, leaving a very short window to produce content around its most innovative features. The task was to create a buzz and generate interest in the product in a very short span of time, without the physical device being present in the region.
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Samsung Galaxy A: Engaging Millennials through Experiential Marketing
Samsung was set to launch the new Galaxy A, a handset series designed with entertaining features and a modern, stylish design, aimed at attracting millennials. The challenge was to effectively communicate these features to the target audience in a way that would make the A3 and A5 models desirable objects for them. Traditional marketing strategies might not have been effective enough to capture the attention of millennials, a demographic known for its tech-savviness and desire for unique experiences. Therefore, Samsung needed a unique and engaging approach to introduce the new Galaxy A series to this demographic in Mexico City.
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Samsung's Innovative Approach to Product Recall Using IoT
Samsung was facing a significant challenge due to the negative press surrounding their faulty top-loading washing machines. The company was having a hard time recalling all the defective units, and the process was stalling. The primary issue was raising awareness about the recall and locating the missing machines. The task was to identify the geographical locations where these machines were most likely to be found and inform the customers about the recall and the steps they needed to take.
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Samsung's Knox Security Platform: A Case Study on Positioning in the Enterprise Mobility Market
Samsung was faced with the challenge of positioning its defense-grade security platform, Knox, at the forefront of European business leaders’ minds when considering enterprise mobility. The market was already fiercely competitive, with global brands like Apple, Microsoft, and Google as major players. Samsung needed to build relevance across a complex map of customers, system integrators, software partners, IT re-sellers, and mobile operators. The goal was to demonstrate how Knox enables businesses to defy barriers and unlock the limitless potential for mobile computing.
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Revolutionizing Content Sharing: Samsung's Vertical Gig
Samsung was faced with the challenge of launching Samsung KX, their new destination for culture and innovation in London. They wanted to create a unique and memorable experience that would align with their brand promise 'Do what you can't'. The challenge was to create an event that would not only attract attention but also stimulate debate and interest among the Gen Z demographic. The insight that 94% of smartphone users engage with their devices vertically, and 79% find vertical videos the most interesting, presented an opportunity for Samsung to push the boundaries of content sharing.
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Samsung's Innovative Approach to Promote Galaxy Buds2 Pro and Galaxy Watch5
The wearables market is highly saturated, with multiple brands offering similar functionalities and few clear product differences. In 2022, Samsung faced the challenge of launching two of their wearables products – the Samsung Galaxy Buds2 Pro earbuds and the Galaxy Watch5. This was the first time Samsung had promoted these two products together, aiming to highlight their combined potential to enhance exercise and wellbeing. However, the company needed to differentiate itself from the 'alpha wellbeing' culture, characterized by a relentless pursuit of improvement, chasing 'streaks' and breaking personal bests. This culture often leads to a rigid, prescriptive approach to exercise and wellbeing, which is not appealing to a growing cohort of people who prefer to let their feelings guide their exercise and behaviours.
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Samsung UK's Innovative IoT Campaign for Galaxy S21
Samsung UK was faced with the challenge of raising awareness for its flagship phone, the Galaxy S21, amidst the easing of lockdown restrictions. The company needed to align its marketing strategy with the current mood of the audience, who were more inclined towards rediscovering familiar experiences rather than trying out new things. The challenge was to create a campaign that would resonate with this sentiment and effectively promote the Galaxy S21.
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Leveraging Samsung Knox Suite for Enhanced Enterprise Mobility
Samsung Knox Suite is a comprehensive enterprise mobility solution that offers robust security management features. It is designed to protect work devices and data, making it an integral part of the wider Knox platform. However, the vastness and multifaceted nature of Knox Suite make it a complex topic to cover. This complexity, coupled with the inundation of managers and IT administrators with offers for mobility solutions, posed a significant challenge. The solution needed to stand out from the crowd and elevate beyond the ordinary, offering a unique value proposition that would attract the attention of potential users.
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