Iris
Case Studies
Samsung's Innovative IoT Marketing Strategy
Overview
Samsung's Innovative IoT Marketing StrategyIris |
Buildings Cities & Municipalities | |
Sales & Marketing | |
Real-Time Location System (RTLS) Smart Lighting | |
Operational Impact
The operational results of this campaign were significant. Samsung was able to create a unique and engaging marketing campaign that resonated with the public and stood out in the highly competitive smartphone market. The use of street art and projections not only showcased the capabilities of the new devices but also engaged the public in a unique and interactive way. This innovative approach helped Samsung to differentiate itself from its competitors and create a buzz around its new devices. The campaign also helped to strengthen Samsung's 'Big On' brand platform and reinforce its position as a leader in the smartphone market. | |