Iris
Case Studies
Reebok's #BreakTheStandard Campaign: A Blend of IoT and Social Media Marketing
Overview
Reebok's #BreakTheStandard Campaign: A Blend of IoT and Social Media MarketingIris |
Apparel Retail | |
Sales & Marketing | |
Operational Impact
The #BreakTheStandard campaign resulted in an authentic depiction of city-specific style and sentiment. It not only drove sales but also delivered a positive message to the standard-breaking women of Western Europe. The campaign successfully articulated the key propositions of the MYT collection and established a cultural connection between the collection and the consumers. It also successfully broke through outdated paradigms, showcasing the inclusivity and mix-and-match nature of the collection, and inspiring the audience to lead rather than follow. | |