Iris
Case Studies
Samsung Galaxy A: Engaging Millennials through Experiential Marketing
Overview
Samsung Galaxy A: Engaging Millennials through Experiential MarketingIris |
Cities & Municipalities | |
Facial Recognition | |
Operational Impact
The operational result of this experiential marketing strategy was a successful launch of the new Galaxy A series. By allowing millennials to experience the features of the new handsets in a fun and engaging setting, Samsung was able to effectively communicate the value of these products to the target audience. The event also helped to strengthen Samsung's brand image among millennials, positioning the company as a provider of unique and entertaining experiences. Furthermore, the involvement of PR & Influencer specialisms ensured that the event reached a wider audience, increasing the visibility of the new Galaxy A series. | |