Iris
Case Studies
Samsung's Innovative Approach to Promote Galaxy Buds2 Pro and Galaxy Watch5
Overview
Operational Impact
The operational results of Samsung's campaign are not quantitatively defined in the case study. However, the campaign's innovative approach to promoting wellbeing and exercise likely resonated with the target audience. By subverting the 'alpha wellbeing' culture and promoting a more personal, instinct-driven approach to exercise, Samsung differentiated itself in the crowded wearables market. The campaign also highlighted the unique benefits of using the Galaxy Buds2 Pro earbuds and the Galaxy Watch5 together, potentially driving sales of both products. Furthermore, the use of multiple media channels, including TVC, OLV, VOD, and social and digital platforms, ensured broad reach and visibility for the campaign. | |