Iris Case Studies Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study

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	Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study Iris

Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study

Iris

Technology Category	Other - Battery
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Virtual Training
Services	Training
Challenge	The mobile phone industry has been facing a series of challenges, including poor battery life, inconvenient power cables, and restrictive usage conditions. Consumers have grown weary of these issues and are seeking a more user-friendly and innovative solution. Additionally, the market was saturated with cryptic brand messages that did not effectively communicate the value of the products. Samsung, a global leader in the mobile phone industry, was looking to introduce its new product, the Galaxy S6 Edge, in a way that would address these challenges and stand out from the competition. Read More
About Customer	The customer in this case study is Samsung, a multinational conglomerate headquartered in South Korea. Samsung is a global leader in several high-tech industries, including consumer electronics, IT and mobile communications, and device solutions. The company is known for its innovation and commitment to creating products that enhance the lives of its customers. In the mobile phone industry, Samsung has been a key player, consistently introducing products that push the boundaries of what is possible. The Galaxy S6 Edge is one such product, showcasing Samsung's commitment to innovation and customer satisfaction. Read More
Solution	Samsung decided to take a different approach to market the Galaxy S6 Edge. Instead of relying on traditional brand messages, they leveraged unprecedented media reviews to reaffirm the product's status as a superior alternative to the iPhone. The company focused on highlighting the unique features of the phone, particularly its curved design, through close-up shots rather than traditional full-length beauty shots. The marketing strategy was completely integrated and utilized a 360-degree campaign that included TV, out-of-home advertising, a takeover of Waterloo station, social content, experiential Call Centre roadshows, retail training, and e-learning. This comprehensive approach ensured that the message reached a wide audience through various channels. Read More Log in to view content
Contents

Technology Category

Other - Battery

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Virtual Training

Services

Training

Challenge

The mobile phone industry has been facing a series of challenges, including poor battery life, inconvenient power cables, and restrictive usage conditions. Consumers have grown weary of these issues and are seeking a more user-friendly and innovative solution. Additionally, the market was saturated with cryptic brand messages that did not effectively communicate the value of the products. Samsung, a global leader in the mobile phone industry, was looking to introduce its new product, the Galaxy S6 Edge, in a way that would address these challenges and stand out from the competition.

About Customer

The customer in this case study is Samsung, a multinational conglomerate headquartered in South Korea. Samsung is a global leader in several high-tech industries, including consumer electronics, IT and mobile communications, and device solutions. The company is known for its innovation and commitment to creating products that enhance the lives of its customers. In the mobile phone industry, Samsung has been a key player, consistently introducing products that push the boundaries of what is possible. The Galaxy S6 Edge is one such product, showcasing Samsung's commitment to innovation and customer satisfaction.

Solution

Samsung decided to take a different approach to market the Galaxy S6 Edge. Instead of relying on traditional brand messages, they leveraged unprecedented media reviews to reaffirm the product's status as a superior alternative to the iPhone. The company focused on highlighting the unique features of the phone, particularly its curved design, through close-up shots rather than traditional full-length beauty shots. The marketing strategy was completely integrated and utilized a 360-degree campaign that included TV, out-of-home advertising, a takeover of Waterloo station, social content, experiential Call Centre roadshows, retail training, and e-learning. This comprehensive approach ensured that the message reached a wide audience through various channels.

Impact #1	The operational results of Samsung's innovative marketing strategy for the Galaxy S6 Edge are not quantitatively specified in the case study. However, it can be inferred that the approach was successful in differentiating the product in a saturated market. By focusing on the unique features of the phone and leveraging media reviews, Samsung was able to effectively communicate the value of the Galaxy S6 Edge to potential customers. The comprehensive, 360-degree campaign ensured that the message reached a wide audience, increasing the visibility of the product. The experiential Call Centre roadshows and retail training likely enhanced the customer experience, further contributing to the success of the product.

Impact #1

The operational results of Samsung's innovative marketing strategy for the Galaxy S6 Edge are not quantitatively specified in the case study. However, it can be inferred that the approach was successful in differentiating the product in a saturated market. By focusing on the unique features of the phone and leveraging media reviews, Samsung was able to effectively communicate the value of the Galaxy S6 Edge to potential customers. The comprehensive, 360-degree campaign ensured that the message reached a wide audience, increasing the visibility of the product. The experiential Call Centre roadshows and retail training likely enhanced the customer experience, further contributing to the success of the product.

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Overview

Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study

Operational Impact