Iris
Case Studies
Revolutionizing Content Sharing: Samsung's Vertical Gig
Overview
Revolutionizing Content Sharing: Samsung's Vertical GigIris |
Drones - VTOL & VTOL Hybrid Drones | |
Retail | |
Product Research & Development | |
Operational Impact
The vertical gig was a successful launch event for Samsung KX, creating a unique and memorable experience for attendees. It not only attracted a large audience but also stimulated debate around live music staging conventions, particularly among the Gen Z demographic. The event aligned perfectly with Samsung's brand promise, demonstrating their commitment to doing what others can't. The vertical gig also set a new standard for content sharing, meeting the constant desire for instant sharing across social media. Following the launch, Samsung KX is set to offer guests a more multi-sensory experience, inspiring people to push their limits through Samsung technology. | |
Quantitative Benefit
The vertical gig attracted 2000 people in attendance. | |
The event was designed to cater to the 94% of smartphone users who engage with their devices vertically. | |
The vertical gig also targeted the 79% of users who find vertical videos the most interesting. | |