Iris
Case Studies
Revitalizing Samsonite Through Nostalgic Digital Campaign
Overview
Operational Impact
The 'Travel Like Your Parents' campaign resulted in a significant digital presence for Samsonite. The brand was able to effectively engage with its audience through various digital platforms, including social media and their own website. The campaign not only helped in repositioning the brand but also in creating a captivating and immersive experience for the visitors. The use of nostalgic imagery and the theme of the campaign resonated with the audience, creating a strong brand connection. Every scroll, click, and share became a testament to the captivating allure of the campaign, demonstrating the success of the campaign in engaging the audience and spreading the brand message. | |