Iris
Case Studies
Samsung's Knox Security Platform: A Case Study on Positioning in the Enterprise Mobility Market
Overview
Samsung's Knox Security Platform: A Case Study on Positioning in the Enterprise Mobility MarketIris |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
National Security & Defense Telecommunications | |
Sales & Marketing | |
Tamper Detection | |
Operational Impact
The operational results of Samsung's strategy were significant. The creation of 'The Open Economy' thought leadership platform sparked a debate about the role of security in enabling new ways of working, positioning Samsung as a thought leader in the enterprise mobility space. The platform's success in reaching C-level executives led to plans for a second iteration, 'The Open Economy 2'. The strategy also resulted in a significant increase in social media mentions and media coverage, further enhancing Samsung's visibility and relevance in the market. | |
Quantitative Benefit
Reached a total audience of 110 million, with a focus on C-level executives | |
Experienced a 400% increase in social media mentions | |
Generated over 400 pieces of coverage | |