Iris Case Studies Ecoffectiveness: A New Approach to Achieving Net Zero Emissions

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	Ecoffectiveness: A New Approach to Achieving Net Zero Emissions Iris

Ecoffectiveness: A New Approach to Achieving Net Zero Emissions

Iris

Technology Category	Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Continuous Emission Monitoring Systems
Challenge	The challenge at hand is the increasing need for major brands to reach Net Zero emissions as part of their core business targets. This is in line with the global push towards sustainable development goals. The key question that arises is how to increase profitability while simultaneously decreasing emissions to Net Zero. The situation calls for a novel methodology that considers emissions as a key effectiveness measure. The challenge also extends to the need for organizations to participate in the building of a dataset to test this new methodology. Read More
About Customer	The customer in this case is Purpose Disruptors, an organization that is presumably interested in disrupting traditional business models with a focus on sustainability. They are likely to be a forward-thinking entity that values innovative approaches to achieving sustainability goals. They are interested in understanding the impact of their marketing on climate change and are open to exploring new strategies and propositions that can help them grow without negatively impacting the environment. They are also likely to be interested in participating in the creation of a dataset to test the Ecoeffectiveness methodology. Read More
Solution	The solution proposed is 'Ecoffectiveness', a first-of-its-kind methodology developed with the backing of the IPA. This approach invites organizations to participate in the creation of a dataset to test the methodology. The 'Ecoeffectiveness Ignition Workshop' is a virtual workshop designed to introduce organizations to Ecoeffectiveness. It aims to unpack the impact of marketing on climate change and identify the levers available to decouple revenue and CO2 emissions. The approach is commercially savvy, data-informed, and customer insight-led. It involves a fresh look at marketing strategy and propositions to enable growth that doesn't harm the environment. The workshop is supported by a short research phase and followed up with a strategic approach and implementation roadmap. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Virtual Private Cloud

Wearables - Virtual Reality Glasses, Headsets & Controllers

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Continuous Emission Monitoring Systems

Challenge

The challenge at hand is the increasing need for major brands to reach Net Zero emissions as part of their core business targets. This is in line with the global push towards sustainable development goals. The key question that arises is how to increase profitability while simultaneously decreasing emissions to Net Zero. The situation calls for a novel methodology that considers emissions as a key effectiveness measure. The challenge also extends to the need for organizations to participate in the building of a dataset to test this new methodology.

About Customer

The customer in this case is Purpose Disruptors, an organization that is presumably interested in disrupting traditional business models with a focus on sustainability. They are likely to be a forward-thinking entity that values innovative approaches to achieving sustainability goals. They are interested in understanding the impact of their marketing on climate change and are open to exploring new strategies and propositions that can help them grow without negatively impacting the environment. They are also likely to be interested in participating in the creation of a dataset to test the Ecoeffectiveness methodology.

Solution

The solution proposed is 'Ecoffectiveness', a first-of-its-kind methodology developed with the backing of the IPA. This approach invites organizations to participate in the creation of a dataset to test the methodology. The 'Ecoeffectiveness Ignition Workshop' is a virtual workshop designed to introduce organizations to Ecoeffectiveness. It aims to unpack the impact of marketing on climate change and identify the levers available to decouple revenue and CO2 emissions. The approach is commercially savvy, data-informed, and customer insight-led. It involves a fresh look at marketing strategy and propositions to enable growth that doesn't harm the environment. The workshop is supported by a short research phase and followed up with a strategic approach and implementation roadmap.

Impact #1	The operational results of the Ecoeffectiveness approach are not explicitly mentioned in the case study. However, it can be inferred that the approach is designed to provide organizations with a fresh perspective on their marketing strategies and propositions. It aims to inspire leadership with compelling visions of the future and provide a roadmap for implementing strategies that decouple revenue and CO2 emissions. The approach is also designed to be interactive and engaging, with access to top talent in strategy and creative fields. The operational benefits would likely include a more sustainable approach to business growth and a better understanding of the impact of marketing activities on climate change.

Impact #1

The operational results of the Ecoeffectiveness approach are not explicitly mentioned in the case study. However, it can be inferred that the approach is designed to provide organizations with a fresh perspective on their marketing strategies and propositions. It aims to inspire leadership with compelling visions of the future and provide a roadmap for implementing strategies that decouple revenue and CO2 emissions. The approach is also designed to be interactive and engaging, with access to top talent in strategy and creative fields. The operational benefits would likely include a more sustainable approach to business growth and a better understanding of the impact of marketing activities on climate change.

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Overview

Ecoffectiveness: A New Approach to Achieving Net Zero Emissions

Operational Impact