Iris Case Studies Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery

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	Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery Iris

Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery

Iris

Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery
Challenge	Pizza Hut Delivery, following the success of their 'Toppling Domino’s' campaign in early 2019, wanted to reiterate their commitment to delivering unbeatable value. The challenge was to effectively communicate the value proposition of Pizza Hut Delivery's £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. This deal was so good that some consumers found it hard to believe. The company needed a creative and engaging way to showcase these deals as 'Too good to be true, but true'. The campaign had to maintain the playful tone of the brand and reach a wide audience across various digital platforms. Read More
About Customer	The customer in this case study is Pizza Hut Delivery, a renowned global pizza delivery company. Pizza Hut Delivery is committed to providing unbeatable value to its customers, offering a range of deals and discounts. One of their popular offerings is the £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. The company is known for its innovative and engaging advertising campaigns, which often feature a playful and humorous tone. They leverage various digital platforms to reach a wide audience and effectively communicate their value proposition. Read More
Solution	To address this challenge, a digital brand advertising campaign was launched as part of the 'Now That’s Delivering' brand platform. The campaign featured a comical hero film starring Parker J Patterson, who presents a series of untruths and truths that highlight the great value of the £5 Favourites Menu. The 'liar liar pants on fire Pants of Truth' catch fire when hearing the lies, but stay perfectly intact when presented with the truths of the '£5 Favourites Menu'. This creative approach effectively highlighted Pizza Hut Delivery’s amazing deals in an entertaining way. The film was distributed across various digital platforms including YouTube, Instagram, Twitter, Twitch and Tabmo, and was supported by a series of 6-second retargeting films. Read More Log in to view content
Contents

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Challenge

Pizza Hut Delivery, following the success of their 'Toppling Domino’s' campaign in early 2019, wanted to reiterate their commitment to delivering unbeatable value. The challenge was to effectively communicate the value proposition of Pizza Hut Delivery's £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. This deal was so good that some consumers found it hard to believe. The company needed a creative and engaging way to showcase these deals as 'Too good to be true, but true'. The campaign had to maintain the playful tone of the brand and reach a wide audience across various digital platforms.

About Customer

The customer in this case study is Pizza Hut Delivery, a renowned global pizza delivery company. Pizza Hut Delivery is committed to providing unbeatable value to its customers, offering a range of deals and discounts. One of their popular offerings is the £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. The company is known for its innovative and engaging advertising campaigns, which often feature a playful and humorous tone. They leverage various digital platforms to reach a wide audience and effectively communicate their value proposition.

Solution

To address this challenge, a digital brand advertising campaign was launched as part of the 'Now That’s Delivering' brand platform. The campaign featured a comical hero film starring Parker J Patterson, who presents a series of untruths and truths that highlight the great value of the £5 Favourites Menu. The 'liar liar pants on fire Pants of Truth' catch fire when hearing the lies, but stay perfectly intact when presented with the truths of the '£5 Favourites Menu'. This creative approach effectively highlighted Pizza Hut Delivery’s amazing deals in an entertaining way. The film was distributed across various digital platforms including YouTube, Instagram, Twitter, Twitch and Tabmo, and was supported by a series of 6-second retargeting films.

Impact #1	The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the creative and engaging nature of the campaign likely led to increased brand awareness and customer engagement. The use of humor and the 'liar liar pants on fire Pants of Truth' concept would have made the campaign memorable, helping to reinforce Pizza Hut Delivery's value proposition in the minds of consumers. The wide distribution of the campaign across various digital platforms would have ensured a broad reach, potentially attracting new customers and encouraging repeat business from existing ones.

Impact #1

The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the creative and engaging nature of the campaign likely led to increased brand awareness and customer engagement. The use of humor and the 'liar liar pants on fire Pants of Truth' concept would have made the campaign memorable, helping to reinforce Pizza Hut Delivery's value proposition in the minds of consumers. The wide distribution of the campaign across various digital platforms would have ensured a broad reach, potentially attracting new customers and encouraging repeat business from existing ones.

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Overview

Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery

Operational Impact