Iris Case Studies Ripple: Transforming Financial Industry Perception of Crypto

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	Ripple: Transforming Financial Industry Perception of Crypto Iris

Ripple: Transforming Financial Industry Perception of Crypto

Iris

Technology Category	Application Infrastructure & Middleware - Blockchain
Applicable Industries	Finance & Insurance
Use Cases	Leasing Finance Automation
Challenge	Ripple, a pioneer in the blockchain industry, creates crypto solutions for businesses that revolutionize the way value is moved, managed, and tokenized. Their enterprise-grade solutions offer faster, more transparent, and cost-effective financial services. However, despite their innovative solutions, Ripple faced a significant challenge - their brand awareness in the financial industry was almost non-existent. The traditionally minded finance leaders did not associate crypto with their business, making it difficult for Ripple to penetrate the market and get these leaders to consider their crypto solutions. Read More
About Customer	Ripple is a pioneer in the blockchain industry, offering crypto solutions for businesses. Their enterprise-grade solutions are designed to transform the way businesses move, manage, and tokenize value. Ripple's solutions are faster, more transparent, and more cost-effective than traditional financial services. However, despite their innovative approach and the potential benefits of their solutions, Ripple struggled with brand awareness in the financial industry. Their target customers, traditionally minded finance leaders, did not associate crypto with their business, presenting a significant challenge for Ripple. Read More
Solution	To overcome this challenge, Ripple embarked on a dynamic campaign that was as innovative as the blockchain itself. They collaborated with NFT artist Balkan Karisman to reimagine the financial industry through generative art, transforming it into an ever-changing landscape. Each ad was a snapshot taken from the artwork in real-time, partnered with messages that challenged the status quo. This approach aimed to show how crypto is creating a more agile, innovative, transparent, and sustainable era of finance. The campaign was launched in major financial districts across the globe, including New York, London, Singapore, Dubai, and Sao Paolo. It disrupted the everyday of traditional financial districts, challenging finance leaders to think differently about crypto and business. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Blockchain

Applicable Industries

Finance & Insurance

Use Cases

Leasing Finance Automation

Challenge

Ripple, a pioneer in the blockchain industry, creates crypto solutions for businesses that revolutionize the way value is moved, managed, and tokenized. Their enterprise-grade solutions offer faster, more transparent, and cost-effective financial services. However, despite their innovative solutions, Ripple faced a significant challenge - their brand awareness in the financial industry was almost non-existent. The traditionally minded finance leaders did not associate crypto with their business, making it difficult for Ripple to penetrate the market and get these leaders to consider their crypto solutions.

About Customer

Ripple is a pioneer in the blockchain industry, offering crypto solutions for businesses. Their enterprise-grade solutions are designed to transform the way businesses move, manage, and tokenize value. Ripple's solutions are faster, more transparent, and more cost-effective than traditional financial services. However, despite their innovative approach and the potential benefits of their solutions, Ripple struggled with brand awareness in the financial industry. Their target customers, traditionally minded finance leaders, did not associate crypto with their business, presenting a significant challenge for Ripple.

Solution

To overcome this challenge, Ripple embarked on a dynamic campaign that was as innovative as the blockchain itself. They collaborated with NFT artist Balkan Karisman to reimagine the financial industry through generative art, transforming it into an ever-changing landscape. Each ad was a snapshot taken from the artwork in real-time, partnered with messages that challenged the status quo. This approach aimed to show how crypto is creating a more agile, innovative, transparent, and sustainable era of finance. The campaign was launched in major financial districts across the globe, including New York, London, Singapore, Dubai, and Sao Paolo. It disrupted the everyday of traditional financial districts, challenging finance leaders to think differently about crypto and business.

Impact #1	The campaign Ripple launched was a significant step towards changing the perception of crypto in the financial industry. By using generative art to reimagine the financial industry and partnering it with messages that challenge the status quo, Ripple was able to present crypto in a new light. The campaign was disruptive, innovative, and thought-provoking, challenging finance leaders to think differently about crypto and its potential in business. While the quantitative benefits of the campaign were not mentioned, the campaign's innovative approach and wide reach suggest that it was a significant move towards increasing Ripple's brand awareness in the financial industry and changing perceptions about crypto.

Impact #1

The campaign Ripple launched was a significant step towards changing the perception of crypto in the financial industry. By using generative art to reimagine the financial industry and partnering it with messages that challenge the status quo, Ripple was able to present crypto in a new light. The campaign was disruptive, innovative, and thought-provoking, challenging finance leaders to think differently about crypto and its potential in business. While the quantitative benefits of the campaign were not mentioned, the campaign's innovative approach and wide reach suggest that it was a significant move towards increasing Ripple's brand awareness in the financial industry and changing perceptions about crypto.

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Overview

Ripple: Transforming Financial Industry Perception of Crypto

Operational Impact