Iris
Case Studies
Pizza Hut's Innovative Approach to Promote Plant-Based Pizzas
Overview
Pizza Hut's Innovative Approach to Promote Plant-Based PizzasIris |
Food & Beverage Transportation | |
Logistics & Transportation | |
Last Mile Delivery | |
Operational Impact
The 'Approved by Carnivores' campaign was a creative and strategic solution to the challenge of promoting a new plant-based product to a customer base that is largely accustomed to meat-based pizzas. The campaign effectively communicated the message that the new plant-based pizza is as delicious and satisfying as the regular offerings from Pizza Hut. By leveraging the power of social media and influencer marketing, Pizza Hut was able to reach a wider audience and generate buzz around the new product. The campaign also helped to strengthen Pizza Hut's brand image as a company that is innovative and responsive to the changing tastes and preferences of its customers. | |