Iris
Case Studies
Pizza Hut's Innovative IoT Marketing Strategy: The KFC Popcorn Chicken Pizza Global Launch
Overview
Pizza Hut's Innovative IoT Marketing Strategy: The KFC Popcorn Chicken Pizza Global LaunchIris |
Food & Beverage Telecommunications | |
Logistics & Transportation | |
Last Mile Delivery Time Sensitive Networking | |
Operational Impact
The global campaign for the launch of Pizza Hut's KFC Popcorn Chicken Pizza was a significant operational success. It marked the first time two major brands in the same category collaborated on a single product globally, setting a new precedent in the quick-service food category. The campaign's innovative approach, combining traditional advertising with social media marketing, allowed Pizza Hut to effectively reach a wide audience and generate significant media coverage. The use of a brand influencer and social media activations further enhanced the campaign's reach and impact, contributing to its overall success. | |
Quantitative Benefit
The campaign ran globally across 20 markets | |
The campaign achieved 79 pieces of coverage | |
7 pieces of national coverage were achieved, including features in The Sun, Mail Online, Metro Online and Mirror Online | |