Iris
Case Studies
Samsung Australia's Tailored B2B Digital Marketing Strategy
Overview
Operational Impact
The operational results of Samsung Australia's B2B campaign ‘Your business, your rules’ are not quantitatively specified in the case study. However, the campaign represents a significant shift in the company's approach to B2B marketing. By focusing on customer experience rather than bottom line profit, Samsung Australia is positioning itself as a company that understands and responds to the unique needs of each business. The campaign also demonstrates the company's commitment to disrupting conventions and embracing a more progressive business model. The use of digital channels and bespoke content targeted to key verticals further illustrates the company's innovative approach to B2B marketing. | |