The solution was to target four of the most influential content creators from across the APAC region and fly them to New York, where they were among the first people in the world to get their hands on a Galaxy Note 5. These content creators were then challenged to leverage the power of the smartphone to capture, create and share their 24-hour 'Moment of Note'. The team followed the content creators around the city and, in a first for Samsung, created a launch film using only the content captured in the 24 hours. This innovative approach allowed for the creation of authentic, engaging content that showcased the features of the new device in real-world scenarios.
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