Iris
Case Studies
Upscaling Growth through Social Media Marketing: A Case Study on Purdey's
Overview
Operational Impact
The operational results of the campaign were not explicitly mentioned in the case study. However, it can be inferred that the campaign was expected to drive significant growth for Purdey's. The use of short, engaging Facebook films was likely to increase viewer engagement and inspire them to find their inner motivation. The launch event, featuring renowned self-motivation gurus, would have further reinforced the campaign's message and increased its reach. The OOH advertising strategy was also expected to boost brand recognition and awareness. Overall, the campaign was designed to create a strong impact and accelerate the pace of growth for Purdey's. | |