Iris Case Studies Made Of Many: IoT in Reebok's Product Branding Strategy

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	Made Of Many: IoT in Reebok's Product Branding Strategy Iris

Made Of Many: IoT in Reebok's Product Branding Strategy

Iris

Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Services	Training
Challenge	Reebok, a globally recognized footwear brand, was faced with the challenge of launching the third edition of their signature shoe, the JJ Watt III, in a highly competitive market. The challenge was compounded by the fact that there was no unique or new product innovation to highlight. The company needed a compelling and bold campaign that would resonate within the market and make the new shoe stand out. The campaign had to not only promote the shoe but also reflect the journey of JJ Watt, the endorser, who had overcome numerous adversities to become one of the best defensive ends in the league. Read More
About Customer	The customer in this case study is Reebok, a global athletic footwear and apparel company. Reebok is a subsidiary of Adidas, and it produces and distributes fitness, running, and CrossFit sportswear. The company is known for its innovative and high-quality products. In this case, Reebok was launching the third edition of their signature shoe, the JJ Watt III. The shoe is endorsed by JJ Watt, one of the best defensive ends in the league, who is known for his resilience and ability to overcome adversity. Read More
Solution	Reebok's solution was the 'Made Of Many' campaign. The campaign took inspiration from JJ Watt’s journey to the top, showcasing what JJ and his new shoes are really made of. A hero film was created to present the shoe as more than just an endorsed product. The JJ Watt III was portrayed as a shoe that gives more in training, enabling wearers to overcome obstacles and take on detractors when it matters most. In addition to the hero film, a range of assets for social, retail, and online platforms were produced, including moving content and 2D to support each of the four packs of JJ Watt footwear. These assets were launched across Reebok’s and JJ Watt’s channels. Read More Log in to view content
Contents

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Services

Training

Challenge

Reebok, a globally recognized footwear brand, was faced with the challenge of launching the third edition of their signature shoe, the JJ Watt III, in a highly competitive market. The challenge was compounded by the fact that there was no unique or new product innovation to highlight. The company needed a compelling and bold campaign that would resonate within the market and make the new shoe stand out. The campaign had to not only promote the shoe but also reflect the journey of JJ Watt, the endorser, who had overcome numerous adversities to become one of the best defensive ends in the league.

About Customer

The customer in this case study is Reebok, a global athletic footwear and apparel company. Reebok is a subsidiary of Adidas, and it produces and distributes fitness, running, and CrossFit sportswear. The company is known for its innovative and high-quality products. In this case, Reebok was launching the third edition of their signature shoe, the JJ Watt III. The shoe is endorsed by JJ Watt, one of the best defensive ends in the league, who is known for his resilience and ability to overcome adversity.

Solution

Reebok's solution was the 'Made Of Many' campaign. The campaign took inspiration from JJ Watt’s journey to the top, showcasing what JJ and his new shoes are really made of. A hero film was created to present the shoe as more than just an endorsed product. The JJ Watt III was portrayed as a shoe that gives more in training, enabling wearers to overcome obstacles and take on detractors when it matters most. In addition to the hero film, a range of assets for social, retail, and online platforms were produced, including moving content and 2D to support each of the four packs of JJ Watt footwear. These assets were launched across Reebok’s and JJ Watt’s channels.

Impact #1	The 'Made Of Many' campaign provided Reebok with a fresh and compelling way to launch the JJ Watt III in a crowded footwear market. The campaign not only highlighted the shoe's features but also connected it with the inspiring journey of JJ Watt, making it more than just an endorsed product. This approach helped Reebok to resonate with their target audience and stand out in the market. The use of various assets across different platforms also ensured a wide reach for the campaign.

Impact #1

The 'Made Of Many' campaign provided Reebok with a fresh and compelling way to launch the JJ Watt III in a crowded footwear market. The campaign not only highlighted the shoe's features but also connected it with the inspiring journey of JJ Watt, making it more than just an endorsed product. This approach helped Reebok to resonate with their target audience and stand out in the market. The use of various assets across different platforms also ensured a wide reach for the campaign.

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Overview

Made Of Many: IoT in Reebok's Product Branding Strategy

Operational Impact