Iris
Case Studies
Hunt Greatness: Reebok's Innovative IoT Marketing Strategy
Overview
Hunt Greatness: Reebok's Innovative IoT Marketing StrategyIris |
Platform as a Service (PaaS) - Application Development Platforms | |
Consumer Goods Retail | |
Sales & Marketing | |
Retail Store Automation Theft Detection | |
Training | |
Operational Impact
The 'Hunt Greatness' campaign not only led to impressive sales figures but also successfully aligned the new product with JJ’s 'Hunt Greatness' platform and Reebok’s 'Be More Human' brand message. The campaign was able to effectively engage the audience through its three-stage approach, which included an inspiring prologue, an announcement of the tools and hurdles, and an invitation for customers to name their greatness. This innovative approach to marketing helped Reebok stand out in the crowded athletic footwear market and reinforced its reputation as a leading brand in the industry. | |
Quantitative Benefit
The Reebok JJ I Trainer was completely sold out on Reebok.com within 24 hours of its debut. | |
The campaign videos received 8.9 million views, 50% of which were organic. | |
The campaign resulted in the highest click-through rate (CTR) of 2016 on Reebok.com from videos to the product page. | |