Iris
Case Studies
Samsung's Social Media Marketing Strategy for Galaxy A5 Launch
Overview
Operational Impact
The operational result of the campaign is not explicitly mentioned in the case study. However, it can be inferred that the campaign was successful in creating buzz around the launch of the new Galaxy A5. By involving both athletes and fans in the campaign, Samsung was able to generate user-generated content, which likely increased engagement and visibility for the product. The use of various channels for the campaign also ensured a wide reach, potentially leading to increased awareness and sales of the Galaxy A5. | |