Iris
Case Studies
IoT in Marketing: Pizza Hut's 55 Days of Christmas Pizza Campaign
Overview
Operational Impact
The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the campaign was likely successful in generating excitement and engagement for the festive pizza, given the innovative and humorous approach taken. The use of a renowned spokesperson and the launch of the campaign on popular platforms like YouTube, Twitch, Spotify, and Dax would have helped to reach a wide audience. Furthermore, the campaign's alignment with the 'Now That’s Delivering' platform, which was created by Iris in 2018, would have ensured consistency in the brand's messaging and marketing strategies. | |