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Shueisha, a major Japanese publishing company, has embraced the digital revolution by developing apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. The company uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. However, Shueisha wanted to make its data even easier to analyze. One of Shueisha’s main goals was to increase the number of active users. Shueisha also wanted to increase revenue by improving the lifetime value of their customers. In the past, generating a report at Shueisha’s typically took several weeks — employees either had to create reports manually or outsource the work.

Sigma Sport, a global retailer of bicycles and sports gear, was looking to increase its customer base with high potential lifetime value. The company realized that it needed to change its website experience to better engage these customers. Sigma Sport's agency, Merkle | Periscopix, discovered that 40% of Sigma Sport’s returning customers came through the homepage, but less than 2% of them were using the prominent homepage carousel to browse highlighted brands. The challenge was to understand why the number was so low and how to improve the user experience to increase engagement and sales.

Pegasus Airlines, Turkey’s leading low-cost airline, was seeking to improve their digital user experience to drive sales of supplemental products. The company had been working with Hype, a Google Analytics Certified Partner, to use Google Analytics to develop an infrastructure to measure every action and dimension of the business. However, analysis of the data revealed bottlenecks in the conversion funnel. The Pegasus and Hype teams decided to focus on driving sales of Flex, an add-on product that enables customers to make unlimited ticket changes. It seemed that customers were not really aware of the benefits of the service, so Hype hypothesized that improving the copywriting and how pricing was presented could in turn improve sales performance.

Open Colleges, Australia’s leading online educator, was struggling to understand the impact of their TV advertisements on online leads and enrolments. They wanted to see how TV ads translated into real leads, understand the cross-channel customer journey, and find new opportunities in their marketing mix. The key user base for Open Colleges is women ages 25–54, and direct response marketing was its traditional way of generating leads and enrolments. But television advertising was still a significant mystery for them: they felt it could be a powerful tool to reach their audience, but in a data-driven and lead-driven culture they were finding it harder and harder to measure the actual impact of TV ads.

Algeco, a French modular space company, was struggling to understand how their advertising with Google was driving client acquisition. The company was using a cost-per-lead approach but was unable to see exactly what part of digital was contributing to contracts being signed. Algeco's marketing was 75% in digital, with Google representing 25% of its digital spending. The company needed a modern marketing technology to drive new client acquisition and turned to AWE, a data-minded digital marketing agency, for insight. AWE was tasked with integrating Algeco's Salesforce customer information with information from their ads on Google and Google Analytics to provide a comprehensive view of their marketing performance.

Ascribe, a leading provider of verbatim analysis and coding software and solutions, was looking to expand their offering to include an online survey solution. They wanted a tool that could provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. However, finding the right solution was a challenge. Ascribe spent years seeking the optimal survey tool to embed within its advanced text analysis solution to drive down the cost of high-quality survey data collection. They evaluated the preeminent survey technologies in the market, but none of them offered a flexible API coupled with a low-cost, global population sample.

The Westchester Track Club had a vision to establish a profitable, multi-day training program aimed at amateur runners while also providing former East African Olympians the opportunity to apply their skills and knowledge in a post-Olympics world. However, they were unsure of how best to implement the concept, or gauge its potential market value. They needed to determine what should be included in the program, how much it should cost, how they could market to interested runners, and what matters most to them. To help them with this, they consulted with a group of Wharton MBA students.

The 2016 Presidential Election presented several challenges for predictive analytics firm, Echelon Insights. With 17 candidates vying to represent the Republican Party, it was difficult for pundits to gauge the nation's pulse. The firm sought to understand the widespread popularity of Donald Trump and define his base. Traditional polling methods were no longer considered the 'gold standard', and the firm needed a new approach to reach audiences that traditional pollsters struggled to contact. Echelon Insights also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.

A global coffee retailer, despite having nearly 100% brand awareness, was struggling to prove the value of its advertising. The challenge was to demonstrate the effectiveness of its advertising campaign on a top streaming platform, particularly on Over-The-Top (OTT) media, which has been notoriously difficult to measure. The campaign aimed to achieve objectives across a variety of attitudinal and behavioral Key Performance Indicators (KPIs), including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, retailer site visits, competitor site visits, category site visits, branded search activity, competitive search activity, and category search activity. The streaming platform and the coffee retailer needed a neutral measurement partner who could deploy survey- and behavior-based research on the campaign to provide a complete view of impact on the metrics that mattered most to the client.

An established apparel brand was struggling to measure the impact of their multi-platform social media campaign on consumer attitudes and actions. Traditional ad measurement approaches were proving inadequate due to the siloed nature of social media platforms and the difficulty of merging disparate data sets. Furthermore, most measurement solutions could only provide attitudinal metrics and were unable to reveal the impact of the campaign on consumer behavior. The brand needed a unified, single-source solution that could accurately measure campaign impacts across all platforms and provide insights into both consumer attitudes and behaviors.

A major US retailer wanted to assess the performance of digital advertising in driving online purchases on Black Friday and throughout the holiday season. Traditional measurement of advertising effectiveness, which relies exclusively on surveys to capture consumer attitudes, might not capture the true campaign impact. The retailer wanted to understand the linkage between exposure to the end-of-year advertising campaign and site visitation and purchases. They also wanted to learn if their campaign had an impact beyond its core audience of affluent consumers and if the holiday campaign produced any lasting impact. They needed a neutral measurement partner who could deploy survey and behavior-based research on the campaign to provide a complete view of impact on the metrics that mattered most to the client, including attitudinal metrics and behavioral metrics.

Evrensel Newspaper, a daily newspaper for the working class in Turkey, faced a challenge in adapting to the mobile revolution. The publisher had built a significant audience before the advent of mobile technology and was wary of alienating its loyal readers with drastic changes. However, they also recognized the risk of being left behind by failing to adapt to new technologies. Evrensel sought a mobile platform that would enhance their performance and speed, provide access to new formats like AMP, but would not fundamentally alter their identity as a newspaper or a brand.

Den of Geek, a blog dedicated to serving the superfan, was facing challenges with its mobile website. The site was not adaptive to various mobile devices and did not offer a complete monetization suite, which resulted in low mobile interaction and small earnings from mobile. The primary audience of Den of Geek consists of 18-44 year olds, who are passionate about their entertainment choices. The publisher was looking for a solution that would optimize new mobile user discovery, increase user engagement, and monetize mobile traffic generated by mobile site’s visits. Marfeel’s partnership with Google and its allowance for publishers to plug in their own ad partners was especially appealing to the publisher.

National Review, a leading US conservative magazine and website, was facing challenges with its mobile website. The website was slow and had an outdated user experience (UX), leading to low engagement and high bounce rates. This resulted in poor monetization and lost ad revenue. The magazine's core audience, predominantly males aged between 35-64, visit the site for political commentary and analysis. However, due to limited internal resources, National Review was unable to build a new mobile website or implement a robust solution for delivering content using Google AMP within a reasonable timeframe. The challenge was to develop an intuitive UX to keep readers engaged, achieve higher numbers of newsletter signups, boost monetization, and improve speed and search visibility to increase inbound traffic.

Extra.ie, an Irish website specializing in News, Sport, Business, and Entertainment, and part of DMG Media Ireland, faced a significant challenge after losing a substantial organic traffic channel due to a Facebook algorithm change. The company needed to rely on assets within their control. Despite reaching a large user base with their content, limitations with their mobile user experience (UX) meant they were struggling to fully utilize the scale of the content they had. With 92% of their traffic coming from mobile, Extra.ie understood that increasing the page views from every user would significantly impact their bottom line.

Gizchina, a leading mobile technology media, was struggling to maintain a high-performance website that could monetize without compromising the reader experience. The standards for mobile experience were constantly evolving, and Gizchina found it challenging to keep pace with these changes. This was limiting their growth as a publication. They needed a solution that would reflect their commitment to quality and editorial integrity, without drawing resources away from their editorial team or limiting their ability to monetize their content.

Mejor Contigo SLU, a global media company specializing in software development and online content creation, faced a challenge with its mobile sites. The company's mobile sites were initially developed and maintained in-house. However, as traffic began to grow and audience usage shifted to mobile, the company realized the need for a more professional-looking, faster-loading website. The company's main projects, www.mejorconsalud.com and www.lamenteesmaravillosa.com, along with other publications, needed improved design and user experience, improved SEO, increased mobile traffic and time spent on websites, and maximized mobile monetization through increased page views.

Guineenews.org, a daily newspaper established in 1997, had a mobile-responsive WordPress theme site that was automatically adapting to all devices. However, it did not take monetization or content optimization into consideration. The goal for the Guineenews.org mobile website included increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, expanding readership by allowing access to new audiences, through various mobile properties, and maximizing mobile monetization through a diversified approach, optimizing multiple ad sources, through a single-point integration.

The South African, a multi-platform media source for South Africans living around the world, was struggling with the monetization of its mobile traffic due to slow speeds and lackluster user engagement. The site was also experiencing high bounce rates as it struggled to hold users’ attention beyond the time it took to read one article. The primary goals for The South African were to improve monetization and enhance the overall user experience, while ensuring that the features and widgets already successfully generating revenue would remain on the site. The goals for the South African’s mobile website included increasing page views per visitor and time spent on site, enhancing distribution with Google AMP and Facebook Instant Articles, and improving website loading speed and user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS s.

MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience.

Brasil 247, one of Brazil’s leading news websites, was facing a challenge in offering a fast and smooth mobile experience to its readers due to the inconsistent availability of 4G infrastructure across the country. As an important source of information for Brazilians, the publication needed to ensure its mobile website was accessible and efficient, regardless of the user's internet connection. Additionally, Brasil 247 was also looking to improve its monetization efforts. The goals for the mobile website included boosting speed to offer the fastest experience on all connection types, offering a smooth and visually appealing mobile experience to all users, and increasing ad revenues by implementing a cutting-edge approach.

ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue.

Autoweek, a leading publication in car culture, was facing challenges in optimizing its mobile website. The primary consideration was speed, as the company aimed to reach new readers and capture a larger share of the car culture audience. However, being the only B2C magazine in its publisher’s portfolio, Autoweek’s development support for mobile was stretched thin. Its creative needs were significantly different from its B2B projects, and the magazine did not have the internal resources to dedicate to improving its website load times. The goals for Autoweek’s mobile website included growing the number of readers visiting the mobile website, reducing load times to under 3 seconds to decrease bounce rates, and improving usability to deliver a smoother reader experience.

More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go.

Xperia Blog, a leading source of news and reviews for Sony's mobile devices, was facing a significant challenge with its mobile site. Despite being a blog that focuses on news around smartphones, a small portion of its traffic was coming from mobile devices. The mobile site, created by a third-party vendor, was not meeting Xperia Blog's SEO optimization expectations. The blog was urgently looking to improve its SEO, increase mobile traffic and time spent on its mobile site, increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and operating systems, and maximize mobile monetization.

Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days.

POSITIVR, a French-speaking platform that shares inspiring, moving, and fun stories, was facing a challenge with its mobile-responsive website. The website, developed in-house using WP Touch Pro, a WordPress extension, initially met the site's need for mobile exposure. However, as traffic started to grow, the site required better customization and improved performance. The goal for the positivr.fr mobile website included improving SEO, increasing mobile traffic and time spent on its mobile and tablet sites, increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, and maximizing mobile monetization.

Albawaba, a leading pan-Arab news and information portal, was facing challenges with its mobile site and app, both of which were created by a third-party vendor. The existing solutions were not meeting the company's user experience or monetization expectations. The majority of Albawaba's mobile traffic comes from the GCC countries, and the company was looking to reach new audiences, maximize mobile monetization, and increase user engagement. The company wanted to implement a dynamic, multi-screen strategy that would address all mobile devices and operating systems.

El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization.

JustPremium, a global marketplace for Rich Media advertising, was experiencing growth and needed a trusted tech partner to help them scale in the US market and overseas. They required a partner that could adapt to their specific needs due to the unique nature of their formats and products. A customized technical setup was necessary for the easy buying of unique ad units and for improving ad auction speed.