Google
Case Studies
With optimizations and testing, Pegasus Airlines grows Flex sales by 22%
Overview
With optimizations and testing, Pegasus Airlines grows Flex sales by 22%Google |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Aerospace | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
The experiment lasted for 35 days with 869,000 visitors exposed to the new variations. | |
During the course of the experiment, Pegasus managed to improve the conversion rate for the Flex product. | |
Once the winning variation had been identified, Hype scaled it to appear to all visitors. | |
Quantitative Benefit
Increased Flex sales by 22% | |
Reduced time to prepare and publish an A/B test from one week to two or three hours | |