Google Industrial IoT Case Study | IoT ONE Digital Transformation Advisors

DHL Supply Chain Growing Use of AR Glasses

Google

A picker with an RF scanner is constantly looking at the gun to get pick commands, hitting the confirm button and doing things in sequential fashion which is time consuming. Warehouse operations costs add up to 20% of the total logistics costs for DHL.

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AGCO is Increasing the Efficiency of its Manufacturing Programs Using Glass

Google

The thorough inspection of a finished product is an essential step in the quality-control process. In the beginning, quality checklists were accessed using paper on clipboards. As technology improved, computers were utilized. But computers required additional time to access, and couldn’t be carried to the equipment being inspected. Tablets replaced computers, but were easily broken and expensive to replace.

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Google Optimize helps Milliyet Emlak boost click-to-call rate by 32% and cut cost per call by 56%

Google

Milliyet Emlak is a real estate platform based in Istanbul, Turkey. The platform allows real estate agents and individuals to advertise available properties, and consumers to find a property to rent or buy. Each ad listed on the site includes the phone number of the owner or estate agent. Ensuring that the consumer finds and uses the phone number to make a call is crucial to the platform’s success. Milliyet Emlak had the idea to include a click-to-call button on each property ad, but believed there was still room for improvement. The team came up with a new design for the button and were keen to test the old version against the new one.

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Eltsoft Gains up to 20X Revenue Increase Using Admob Interstitials

Google

Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android, was looking for a way to earn more money from the free versions of their apps. Their most popular app, English Grammar, was downloaded by more than a million people in nearly 120 countries. However, the company wanted to deliver high-quality, language-relevant ads worldwide—an important capability because Eltsoft’s users live all over, from the United States and Europe to Asia and South America. They needed a simple platform that could help them monetize their apps while ensuring a positive user experience.

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Google Analytics 360 empowers Avvo to make better product decisions

Google

Avvo, an online legal marketplace that connects consumers with lawyers and legal advice, was facing a disconnect between the pricing of sponsored advertising and the customer value it offered. The pricing was based on feeling rather than fact, making it difficult for the sales team to prove value to new prospects or implement demand-based price adjustments on existing accounts. The team needed to understand the number of impressions and clicks on sponsored advertising positions by region and legal specialty. If consumers in a particular region spent more time exploring content or clicking on ads for a particular specialty, then the value of advertising for that service in that region should be higher—and the price should be increased accordingly.

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Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Google

Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.

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Fashion retailer Dafiti enjoys new operational efficiencies and a 25% boost in site speed

Google

Dafiti, a fashion retailer operating across Brazil, Argentina, Chile, Colombia, and Mexico, was facing challenges with managing tags across multiple sites. The company had to maintain more than 100 tags from media partners across a variety of tools. This led to two major issues: increased page load times and a significant dependency on IT staff to address tagging needs. Some tags were deployed within Dafiti's CMS platform, but many required a different rule to be 'fired,' necessitating implementation support from IT. The company was looking for a solution to manage tags efficiently, reduce dependence on IT, and decrease page load times.

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Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager

Google

Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient.

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Mumzworld Reaches 300% Roas With Enhanced Ecommerce and Data Import From Google Analytics

Google

Mumzworld, the Middle East’s largest shopping site for mother, baby, and child products, was facing a challenge in spending its ad dollars wisely. The company had ample user data but needed to make more sense of it. They wanted to increase online sales and repeat buyers, lower the cost for user acquisition and conversions, be more data-driven with its channel investments, and manage on-site inventory better to lower out-of-stock product views. For help, Mumzworld turned to InfoTrust, a Google Analytics Certified Partner that specializes in ecommerce data integration.

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