Google Case Studies Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager

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	Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager Google

Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager

Google

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Supply Chain Visibility Inventory Management
Services	System Integration
Challenge	Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient. Read More
About Customer	Magazine Luiza is one of the largest retail chains in Brazil. The company was established in 1957 and has more than 600 stores across Brazil. The company's name, Magazine Luiza, was chosen in a local radio contest. Luiza was the first name of one of its founders, and the Portuguese word 'magazine' means 'department store' in English. The company launched its extensive website in 1999, which offers about 35,000 products to online shoppers. Read More
Solution	Magazine Luiza decided to deploy Google Tag Manager on its website to simplify the tracking and management of its AdWords campaigns. The company worked with digital firm Agência CASA to make the switch from its old system of changing or adding tags one at a time. With Google Tag Manager, the company was able to shift the management of tags from its IT team to its marketers. The time needed to plan and deploy a new tag dropped from around two weeks to as little as five minutes. The company was able to deploy 23 tags using Google Tag Manager. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Supply Chain Visibility

Inventory Management

Services

System Integration

Challenge

Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient.

About Customer

Magazine Luiza is one of the largest retail chains in Brazil. The company was established in 1957 and has more than 600 stores across Brazil. The company's name, Magazine Luiza, was chosen in a local radio contest. Luiza was the first name of one of its founders, and the Portuguese word 'magazine' means 'department store' in English. The company launched its extensive website in 1999, which offers about 35,000 products to online shoppers.

Solution

Magazine Luiza decided to deploy Google Tag Manager on its website to simplify the tracking and management of its AdWords campaigns. The company worked with digital firm Agência CASA to make the switch from its old system of changing or adding tags one at a time. With Google Tag Manager, the company was able to shift the management of tags from its IT team to its marketers. The time needed to plan and deploy a new tag dropped from around two weeks to as little as five minutes. The company was able to deploy 23 tags using Google Tag Manager.

Impact #1	The company saw a 30 percent increase in return on investment (ROI) for its AdWords campaigns, thanks to better tracking and optimization via conversion tags that Google Tag Manager made possible.
Impact #2	The website also runs about eight percent faster.
Impact #3	The time needed to plan and deploy a new tag has dropped from around two weeks to as little as five minutes.

Impact #1

The company saw a 30 percent increase in return on investment (ROI) for its AdWords campaigns, thanks to better tracking and optimization via conversion tags that Google Tag Manager made possible.

Impact #2

The website also runs about eight percent faster.

Impact #3

The time needed to plan and deploy a new tag has dropped from around two weeks to as little as five minutes.

Benefit #1	30 percent increase in ROI for AdWords campaigns.
Benefit #2	8 percent increase in website speed.
Benefit #3	Significant reduction in time needed to plan and deploy a new tag, from two weeks to five minutes.

Benefit #1

30 percent increase in ROI for AdWords campaigns.

Benefit #2

8 percent increase in website speed.

Benefit #3

Significant reduction in time needed to plan and deploy a new tag, from two weeks to five minutes.

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Overview

Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager

Operational Impact

Quantitative Benefit