Google Case Studies Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Edit This Case Study Record

	Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics Google

Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Google

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Electronics
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases. Read More
About Customer	Global Tech LED is an LED lighting design and manufacturing company specializing in LED retrofit kits and fixtures for commercial and industrial lighting. The company is based in Bonita Springs, Florida. It is a rapidly growing LED supplier to U.S. and international markets. The company recently introduced its Solstice® LED modules, which are made in the United States and universally compatible with HID fixtures, making them great for retrofits. Read More
Solution	To address this challenge, Global Tech LED implemented Remarketing with Google Analytics. The new Instant Activation for Remarketing allowed the team to enable remarketing quickly and easily. The company used Google Analytics’ Smart Lists to automatically identify the users who were most likely to engage, then remarketed to them with more specific product pages. This allowed Global Tech LED to focus on engaging with high-quality users on a deeper level when they returned to the site. The company also started using Google’s Conversion Optimizer to adjust its bids automatically for more conversions. By focusing on campaigns with the best results, it allocated marketing costs more efficiently. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.

About Customer

Global Tech LED is an LED lighting design and manufacturing company specializing in LED retrofit kits and fixtures for commercial and industrial lighting. The company is based in Bonita Springs, Florida. It is a rapidly growing LED supplier to U.S. and international markets. The company recently introduced its Solstice® LED modules, which are made in the United States and universally compatible with HID fixtures, making them great for retrofits.

Solution

To address this challenge, Global Tech LED implemented Remarketing with Google Analytics. The new Instant Activation for Remarketing allowed the team to enable remarketing quickly and easily. The company used Google Analytics’ Smart Lists to automatically identify the users who were most likely to engage, then remarketed to them with more specific product pages. This allowed Global Tech LED to focus on engaging with high-quality users on a deeper level when they returned to the site. The company also started using Google’s Conversion Optimizer to adjust its bids automatically for more conversions. By focusing on campaigns with the best results, it allocated marketing costs more efficiently.

Impact #1	Global Tech LED's remarketing campaign drove 5X more clicks than all other campaigns.
Impact #2	The CTR of its remarketing campaigns was more than two times the remarketing average.
Impact #3	The company saw substantial increases in engagement on its site and in new business agreements.

Impact #1

Global Tech LED's remarketing campaign drove 5X more clicks than all other campaigns.

Impact #2

The CTR of its remarketing campaigns was more than two times the remarketing average.

Impact #3

The company saw substantial increases in engagement on its site and in new business agreements.

Benefit #1	Over 100% increase in website traffic, including brand new markets.
Benefit #2	5X higher CTR than an average remarketing campaign.
Benefit #3	75% decrease in CPA compared to both search and display campaigns.

Benefit #1

Over 100% increase in website traffic, including brand new markets.

Benefit #2

5X higher CTR than an average remarketing campaign.

Benefit #3

75% decrease in CPA compared to both search and display campaigns.

Download PDF Version

Overview

Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Operational Impact

Quantitative Benefit