Google Case Studies Echelon Insights and Google Surveys: Defining the Republican Landscape

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	Echelon Insights and Google Surveys: Defining the Republican Landscape Google

Echelon Insights and Google Surveys: Defining the Republican Landscape

Google

Technology Category	Analytics & Modeling - Predictive Analytics
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	The 2016 Presidential Election presented several challenges for predictive analytics firm, Echelon Insights. With 17 candidates vying to represent the Republican Party, it was difficult for pundits to gauge the nation's pulse. The firm sought to understand the widespread popularity of Donald Trump and define his base. Traditional polling methods were no longer considered the 'gold standard', and the firm needed a new approach to reach audiences that traditional pollsters struggled to contact. Echelon Insights also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race. Read More
About Customer	Echelon Insights is a predictive analytics firm that combines the best of opinion research, predictive analytics, and digital intelligence. The firm was faced with the challenge of understanding the Republican vote during the 2016 Presidential Election. With a saturated field of 17 candidates, Echelon Insights sought to understand the widespread popularity of Donald Trump and define his base. The firm also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race. Read More
Solution	Echelon Insights turned to Google Surveys to understand the Republican Primary Electorate, the candidate they support, and the attributes they find attractive in their chosen candidate. The firm used Google Surveys to ask likely Republican primary voters about their own fiscal/social ideologies and specific questions geared towards Trump’s supporters. The speed and low cost of Google Surveys allowed Echelon Insights to release their post-debate polling much faster than many traditional polling outlets. The firm was able to gain a deeper understanding of the appeal of Donald Trump and the way that watching the debate influenced voters. Echelon Insights used the data to publish a series of reports and analysis on the Republican landscape, and plans to employ Google Surveys throughout the election. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

The 2016 Presidential Election presented several challenges for predictive analytics firm, Echelon Insights. With 17 candidates vying to represent the Republican Party, it was difficult for pundits to gauge the nation's pulse. The firm sought to understand the widespread popularity of Donald Trump and define his base. Traditional polling methods were no longer considered the 'gold standard', and the firm needed a new approach to reach audiences that traditional pollsters struggled to contact. Echelon Insights also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.

About Customer

Echelon Insights is a predictive analytics firm that combines the best of opinion research, predictive analytics, and digital intelligence. The firm was faced with the challenge of understanding the Republican vote during the 2016 Presidential Election. With a saturated field of 17 candidates, Echelon Insights sought to understand the widespread popularity of Donald Trump and define his base. The firm also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.

Solution

Echelon Insights turned to Google Surveys to understand the Republican Primary Electorate, the candidate they support, and the attributes they find attractive in their chosen candidate. The firm used Google Surveys to ask likely Republican primary voters about their own fiscal/social ideologies and specific questions geared towards Trump’s supporters. The speed and low cost of Google Surveys allowed Echelon Insights to release their post-debate polling much faster than many traditional polling outlets. The firm was able to gain a deeper understanding of the appeal of Donald Trump and the way that watching the debate influenced voters. Echelon Insights used the data to publish a series of reports and analysis on the Republican landscape, and plans to employ Google Surveys throughout the election.

Impact #1	Echelon Insights was able to release their post-debate polling much faster than many traditional polling outlets.
Impact #2	The firm gained a deeper understanding of the appeal of Donald Trump and the way that watching the debate influenced voters.
Impact #3	Echelon Insights used the data to publish a series of reports and analysis on the Republican landscape.

Impact #1

Echelon Insights was able to release their post-debate polling much faster than many traditional polling outlets.

Impact #2

The firm gained a deeper understanding of the appeal of Donald Trump and the way that watching the debate influenced voters.

Impact #3

Echelon Insights used the data to publish a series of reports and analysis on the Republican landscape.

Benefit #1	Donald Trump was found leading at 32% followed by Jeb Bush at 13% in the ballot test going into the first Republican Primary Debate.
Benefit #2	Trump supporters overwhelmingly (50%) cite his authenticity and outspokenness as reasons for supporting him.

Benefit #1

Donald Trump was found leading at 32% followed by Jeb Bush at 13% in the ballot test going into the first Republican Primary Debate.

Benefit #2

Trump supporters overwhelmingly (50%) cite his authenticity and outspokenness as reasons for supporting him.

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Overview

Echelon Insights and Google Surveys: Defining the Republican Landscape

Operational Impact

Quantitative Benefit