DISQO
Case Studies
Sustained impact: A retailer’s ads had purchasing impact beyond the campaign window
Overview
Sustained impact: A retailer’s ads had purchasing impact beyond the campaign windowDISQO |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
The retailer’s campaign was successful and drove marked increases in site traffic and purchases. | |
Over a quarter of people exposed to the campaign visited the retailer’s website, a two-fold increase over the baseline. | |
Consumers exposed to the ad campaign were twice as likely to make a purchase from the retailer’s site compared to those who were not exposed to the campaign. | |
Quantitative Benefit
Site visitation jumped 100% during the November/December campaign. | |
The period of January – March saw a 48% lift in visitation. | |
Campaign exposure was associated with a 105% increase in actual purchasing lift. | |