Marfeel Case Studies National Review Boosts Engagement and Monetization with Marfeel

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	National Review Boosts Engagement and Monetization with Marfeel Marfeel

National Review Boosts Engagement and Monetization with Marfeel

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	National Review, a leading US conservative magazine and website, was facing challenges with its mobile website. The website was slow and had an outdated user experience (UX), leading to low engagement and high bounce rates. This resulted in poor monetization and lost ad revenue. The magazine's core audience, predominantly males aged between 35-64, visit the site for political commentary and analysis. However, due to limited internal resources, National Review was unable to build a new mobile website or implement a robust solution for delivering content using Google AMP within a reasonable timeframe. The challenge was to develop an intuitive UX to keep readers engaged, achieve higher numbers of newsletter signups, boost monetization, and improve speed and search visibility to increase inbound traffic. Read More
About Customer	National Review is a leading US conservative magazine and website that covers news, politics, current events, and culture with detailed analysis and commentary. Founded in 1955 by author and TV host William F. Buckley Jr., the magazine has grown into the digital age. The magazine's audience visits the National Review for political commentary and analysis. This core audience is interested in a mixture of political news, entertainment and celebrity news, and developments in finance and business. The readers are predominantly aged between 35-64, with a gender breakdown of 75% male and 25% female. Read More
Solution	National Review partnered with Marfeel to address the challenges with their mobile website. Marfeel implemented its solution to improve the website's page speed and provide a best-in-class UX. Additionally, Google AMP was put in place to improve load times and enhance recirculation through improved search rankings. The aim was to result in higher traffic and more engaged readers, leading to a boost in newsletter signups and improved monetization. The Marfeel Solution was first implemented on National Review’s mobile website, with the aim of improving page speed and providing a superior UX. Following this, Google AMP was introduced to enhance load times and improve search rankings, thereby increasing recirculation. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

National Review, a leading US conservative magazine and website, was facing challenges with its mobile website. The website was slow and had an outdated user experience (UX), leading to low engagement and high bounce rates. This resulted in poor monetization and lost ad revenue. The magazine's core audience, predominantly males aged between 35-64, visit the site for political commentary and analysis. However, due to limited internal resources, National Review was unable to build a new mobile website or implement a robust solution for delivering content using Google AMP within a reasonable timeframe. The challenge was to develop an intuitive UX to keep readers engaged, achieve higher numbers of newsletter signups, boost monetization, and improve speed and search visibility to increase inbound traffic.

About Customer

National Review is a leading US conservative magazine and website that covers news, politics, current events, and culture with detailed analysis and commentary. Founded in 1955 by author and TV host William F. Buckley Jr., the magazine has grown into the digital age. The magazine's audience visits the National Review for political commentary and analysis. This core audience is interested in a mixture of political news, entertainment and celebrity news, and developments in finance and business. The readers are predominantly aged between 35-64, with a gender breakdown of 75% male and 25% female.

Solution

National Review partnered with Marfeel to address the challenges with their mobile website. Marfeel implemented its solution to improve the website's page speed and provide a best-in-class UX. Additionally, Google AMP was put in place to improve load times and enhance recirculation through improved search rankings. The aim was to result in higher traffic and more engaged readers, leading to a boost in newsletter signups and improved monetization. The Marfeel Solution was first implemented on National Review’s mobile website, with the aim of improving page speed and providing a superior UX. Following this, Google AMP was introduced to enhance load times and improve search rankings, thereby increasing recirculation.

Impact #1	Loading times were dramatically improved.
Impact #2	The PageSpeed score of the website leapt from 43/100 to 90/100.
Impact #3	Mobile traffic increased by 35% within 60 days.

Impact #1

Loading times were dramatically improved.

Impact #2

The PageSpeed score of the website leapt from 43/100 to 90/100.

Impact #3

Mobile traffic increased by 35% within 60 days.

Benefit #1	PageSpeed score improved from 43/100 to 90/100.
Benefit #2	Mobile pages per session increased by 80% within one month.
Benefit #3	Mobile traffic increased by 35% within 60 days.

Benefit #1

PageSpeed score improved from 43/100 to 90/100.

Benefit #2

Mobile pages per session increased by 80% within one month.

Benefit #3

Mobile traffic increased by 35% within 60 days.

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Overview

National Review Boosts Engagement and Monetization with Marfeel

Operational Impact

Quantitative Benefit